Creativity in advertisement: how advertisements strike people – a critical discussion of the role of original ideas and background music

Author(s):  
Alessandro Antonietti
Author(s):  
Анатолий Мигунов ◽  
Anatoliy Migunov ◽  
Елена Лисанюк ◽  
Elena Lisanyuk

To overcome the crisis in the sphere of argumentation studies, the project proposes a logical-cognitive concept of argumentation which is a compound formalized theory that includes formalisms for modeling argumentation of different types, a relevant conceptual framework and a methodology for the use of scientific research in the practice. Three types of argumentation are defined: theoretical (two types) and practical. Theoretical argumentation is a critical discussion of the agents’ knowledge and opinions about facts aimed to substantiate a certain view or to change it – i.e. persuasion. Practical argumentation is a critical discussion of opinions about actions which includes, in addition to the statements about knowledge and opinions, statements of a non-descriptive nature about the agents’ values and intentions to adhere to a certain line of behavior. The study of argumentation needs to focus on the large structures that reflect specifics of the criticism and defense of the positions of the parties. An atom unit of such study is the argument as a statement of reason, while its molecular elements are the argumentative structure of a dispute (frame), a multitude of arguments that express the parties’ positions, a multitude of the agents’ knowledge and opinions that act as the bases for the formation of positions, lines of behavior, etc. Within the framework of this trend, both indefeasible (deductive) and defeasible argumentations can be studied. The argumentation effectiveness can be assessed based on the procedural semantics and using analogues of such logical notions as consistency and completeness. Modern approaches to the argumentation, including those claiming the compound status, can be classified using two methods: based on the substantive and practical criteria. Importance of the research outcomes amounts to the theoretical and methodological role of the new conception of argumentation and the general “umbrella” term argumentation that allows systematizing the manifold research and educational approaches and concepts in this field and is associated with communicative nature of modern social life where efficiency and social success rely on argumentative and narrative competences.


Author(s):  
Igor Ponomarev

Alcohol use disorder (AUD) is characterized by clinically significant impairments in health and social function. Epigenetic mechanisms of gene regulation may provide an attractive explanation for how early life exposures to alcohol contribute to the development of AUD and exert lifelong effects on the brain. This chapter provides a critical discussion of the role of epigenetic mechanisms in AUD etiology and the potential of epigenetic research to improve diagnosis, evaluate risks for alcohol-induced pathologies, and promote development of novel therapies for the prevention and treatment of AUD. Challenges of the current epigenetic approaches and future directions are also discussed.


2020 ◽  
Vol 28 (1) ◽  
pp. 27-52
Author(s):  
Hayden Kee

This paper provides a critical discussion of the views of Merleau-Ponty and contemporary enactivism concerning the phenomenological dimension of the continuity between life and mind. I argue that Merleau-Ponty’s views are at odds with those of enactivists. Merleau-Ponty only applied phenomenological descriptions to the life-worlds of sentient animals with sensorimotor systems, contrary to those enactivists who apply them to all organisms. I argue that we should follow Merleau-Ponty on this point, as the use of phenomenological concepts to describe the “experience” of creatures with no phenomenal consciousness has generated confusion about the role of phenomenology in enactivism and prompted some enactivists to ignore or turn away from phenomenology. Further, Merleau-Ponty also emphasizes the stark distinction between the vital order of animals and the human order to a greater degree than many phenomenologically inspired enactivists. I discuss his view in connection with recent research in developmental and comparative psychology. Despite the striking convergence of Merleau-Ponty’s visionary thought with the most recent findings, I argue that he somewhat overstates the difference between human experience and cognition, and that of our closest animal kin. I outline a developmental-phenomenological account of how the child enters the human order in the first years of life, thereby further mitigating the stark difference between orders. This results in a modified Merleau-Pontian version of the phenomenological dimension of life-mind continuity which I recommend to enactivism.


2011 ◽  
Vol 3 (4) ◽  
pp. 1-14 ◽  
Author(s):  
Ekaterina Prasolova-Forland ◽  
Ole Ørjan Hov

3D Collaborative Virtual Environments (CVEs) or virtual worlds have been widely used in educational settings for the purposes of simulation and demonstration of scientific concepts, art and historical events that for practical reasons may be complicated in real-life classrooms. This paper describes an experience of recreating a central event in Norwegian history, adoption of Norwegian constitution at Eidsvoll in 1814, in the virtual world of Second Life. The historical building where this event took place was reconstructed and used as a part of an online history course where Norwegian students residing all over the world could meet at Virtual Eidsvoll, play the role of the members of the Constituent Assembly and pass the constitution. Following the description of the experience with the Virtual Eidsvoll project, the authors conclude with a critical discussion of using 3D CVEs for history education, outlining directions for future work.


Author(s):  
Kauline Saisha Kumaradevan ◽  
Akhila Balan ◽  
Karuna Khan ◽  
Refaa Mujeeb Alji ◽  
Sareesh Naduvil Narayanan

Author(s):  
C. H. Alexandrowicz

This chapter examines the principle of the sacred trust of civilization in nineteenth-century international law. The establishment of the principle of the sacred trust of civilization is strictly connected with the transfer by the African communities of their territory, their sovereignty, and their destiny to the European Powers, which, through the relevant transactions, assumed the role of guardians of these communities. The chapter looks at the International Court of Justice’s decision in the second phase of the South West Africa Cases (Ethiopia v. South Africa and Liberia v. South Africa) on 18 July 1966. It also considers participation by the United States in the Berlin Conference of 1884–1885. Such an examination enables a critical discussion of the restrictive view expressed by the International Court of Justice to the effect that the mandate system is the sole juridical expression of the principle.


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