Marketing in Central and Eastern Europe
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6

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0

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Published By Routledge

9781315862491

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Environmental Dimensions of Emerging Markets: Introducing a Region-Relevant Market Analysis Matrix

Marketing in Central and Eastern Europe ◽

10.4324/9781315862491-8 ◽

2014 ◽

pp. 41-56

Keyword(s):

Emerging Markets ◽

Market Analysis ◽

Relevant Market

Increasing the Validity of Post Command Economy Research and Application

Marketing in Central and Eastern Europe ◽

10.4324/9781315862491-7 ◽

2014 ◽

pp. 21-40

Keyword(s):

Command Economy

An Assessment of Foreign Direct Investment Opportunities in Hungary

Marketing in Central and Eastern Europe ◽

10.4324/9781315862491-10 ◽

2014 ◽

pp. 77-92

Keyword(s):

Foreign Direct Investment ◽

Direct Investment ◽

Investment Opportunities

Market-Entry Strategies in Poland-A Preliminary Report

Marketing in Central and Eastern Europe ◽

10.4324/9781315862491-9 ◽

2014 ◽

pp. 57-76

Keyword(s):

Preliminary Report ◽

Market Entry ◽

Entry Strategies

Introduction

Marketing in Central and Eastern Europe ◽

10.4324/9781315862491-6 ◽

2014 ◽

pp. 15-20

Can Western-Style Marketing Be Applied in Transitional Economies? A Study of Consumer Bank Marketing in Poland

Marketing in Central and Eastern Europe ◽

10.4324/9781315862491-11 ◽

2014 ◽

pp. 93-108

Keyword(s):

Transitional Economies ◽

Bank Marketing