The Art and Science of Marketing
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Published By Oxford University Press

9780199269617
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Market Segmentation and Targeting

2004 ◽  
pp. 169-204
Author(s):  
Grahame R. Dowling
Keyword(s):  
Market Segmentation

Capturing Customer Value: Pricing and Selling

2004 ◽  
pp. 279-308
Author(s):  
Grahame R. Dowling
Keyword(s):  
Customer Value ◽  
Value Pricing

Positioning and Branding

2004 ◽  
pp. 207-238
Author(s):  
Grahame R. Dowling

Analysing Buyer Behaviour

2004 ◽  
pp. 95-128
Author(s):  
Grahame R. Dowling
Keyword(s):  
Buyer Behaviour

Planning and Control

2004 ◽  
pp. 369-394
Author(s):  
Grahame R. Dowling
Keyword(s):  
Planning And Control ◽  
And Control

Attaining Customers: Creating, Communicating, and Delivering Customer Value

2004 ◽  
pp. 243-277
Author(s):  
Grahame R. Dowling
Keyword(s):  
Customer Value

Market Opportunities: Finding and Filling Them

2004 ◽  
pp. 131-164
Author(s):  
Grahame R. Dowling
Keyword(s):  
Market Opportunities

Epilogue

2004 ◽  
pp. 429-430
Author(s):  
Grahame R. Dowling
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