Political Marketing
Latest Publications

TOTAL DOCUMENTS

11

(FIVE YEARS 0)

H-INDEX

0

(FIVE YEARS 0)

Published By Routledge

9780203875223

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Marketing in government: Delivering and staying in touch

Political Marketing ◽

10.4324/9780203875223-17 ◽

2009 ◽

pp. 219-255

Product development and branding

Political Marketing ◽

10.4324/9780203875223-14 ◽

2009 ◽

pp. 128-160

Keyword(s):

Product Development

Understanding the market: Market intelligence, consultation and participation

Political Marketing ◽

10.4324/9780203875223-13 ◽

2009 ◽

pp. 96-127

Keyword(s):

Market Intelligence

Political marketing strategy

Political Marketing ◽

10.4324/9780203875223-12 ◽

2009 ◽

pp. 60-95

Keyword(s):

Marketing Strategy ◽

Political Marketing

What is political marketing?

Political Marketing ◽

10.4324/9780203875223-11 ◽

2009 ◽

pp. 42-59

Keyword(s):

Political Marketing

Political marketing and democracy

Political Marketing ◽

10.4324/9780203875223-19 ◽

2009 ◽

pp. 286-312

Keyword(s):

Political Marketing

Marketing communication and campaigns Why do politicians and parties want to use marketing

Political Marketing ◽

10.4324/9780203875223-16 ◽

2009 ◽

pp. 182-218

Keyword(s):

Marketing Communication

Internal marketing: Marketing to volunteers and the party

Political Marketing ◽

10.4324/9780203875223-15 ◽

2009 ◽

pp. 161-181

Keyword(s):

Internal Marketing

Introduction

Political Marketing ◽

10.4324/9780203875223-9 ◽

2009 ◽

pp. 21-24

Global knowledge transfer

Political Marketing ◽

10.4324/9780203875223-18 ◽

2009 ◽

pp. 256-285

Keyword(s):

Knowledge Transfer ◽

Global Knowledge