Advances in Chinese Brand Management
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15

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2

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Published By Palgrave Macmillan UK

9781352000108, 9781352000115

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

B2B Brand Extension to the B2C Market—The Case of the ICT Industry in Taiwan

Advances in Chinese Brand Management ◽

10.1057/978-1-352-00011-5_12 ◽

2017 ◽

pp. 269-286

Author(s):

Ying-Chan Tang ◽

Fen-May Liou ◽

Sheng-Yao Peng

Keyword(s):

Brand Extension ◽

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Consumers’ Attitudes Regarding Non-deceptive Counterfeit Brands in the UK and China

Advances in Chinese Brand Management ◽

10.1057/978-1-352-00011-5_15 ◽

2017 ◽

pp. 331-350 ◽

Author(s):

Xuemei Bian ◽

Cleopatra Veloutsou

Keyword(s):

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The Effects of Sub-brands and Brand Name Structure on Extension Evaluation: An Empirical Study Based on Chinese Culture

Advances in Chinese Brand Management ◽

10.1057/978-1-352-00011-5_9 ◽

2017 ◽

pp. 193-219

Author(s):

Tong Chen ◽

Ke Ma ◽

Chundong Zheng ◽

Han Wang

Keyword(s):

Empirical Study ◽

Chinese Culture ◽

Extension Evaluation

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Brand Name Translation Model: A Case Analysis of US Brands in China

Advances in Chinese Brand Management ◽

10.1057/978-1-352-00011-5_7 ◽

2017 ◽

pp. 155-177

Author(s):

Lily C. Dong ◽

Marilyn M. Helms

Keyword(s):

Case Analysis ◽

Translation Model

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Luxury Brand Building in China: Eight Case Studies and Eight Lessons Learned

Advances in Chinese Brand Management ◽

10.1057/978-1-352-00011-5_5 ◽

2017 ◽

pp. 109-132

Author(s):

Klaus Heine ◽

Michel Gutsatz

Keyword(s):

Case Studies ◽

Lessons Learned ◽

Luxury Brand ◽

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Selecting the Right Brand Name: An Examination of Tacit and Explicit Linguistic Knowledge in Name Translations

Advances in Chinese Brand Management ◽

10.1057/978-1-352-00011-5_8 ◽

2017 ◽

pp. 178-192

Author(s):

Bernd Schmitt ◽

Shi Zhang

Keyword(s):

Linguistic Knowledge ◽

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A Brand Culture Approach to Chinese Cultural Heritage Brands

Advances in Chinese Brand Management ◽

10.1057/978-1-352-00011-5_4 ◽

2017 ◽

pp. 80-106 ◽

Author(s):

Jonathan Schroeder ◽

Janet Borgerson ◽

Zhiyan Wu

Keyword(s):

Cultural Heritage ◽

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China’s Brands, China’s Brand Development Strategies and Corporate Brand Communications in China

Advances in Chinese Brand Management ◽

10.1057/978-1-352-00011-5_2 ◽

2017 ◽

pp. 19-47 ◽

Author(s):

John M. T. Balmer ◽

Weifeng Chen

Keyword(s):

Development Strategies ◽

Corporate Brand ◽

Brand Development

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Introduction

Advances in Chinese Brand Management ◽

10.1057/978-1-352-00011-5_1 ◽

2017 ◽

pp. 3-16 ◽

Author(s):

John M. T. Balmer ◽

Weifeng Chen

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Country Branding through Olympic Games

Advances in Chinese Brand Management ◽

10.1057/978-1-352-00011-5_10 ◽

2017 ◽

pp. 223-242 ◽

Author(s):

Qin Sun ◽

Audhesh Paswan

Keyword(s):

Olympic Games ◽

Country Branding

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