Review of Marketing Research
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Published By Emerald Group Publishing Limited

9781781907603, 9781781907610
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Assortment Variety: Too Much of a Good Thing?

2013 ◽  
pp. 1-23 ◽  
Author(s):  
Barbara E. Kahn ◽  
Evan Weingarten ◽  
Claudia Townsend
Keyword(s):  
Good Thing
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