Loyalty Management
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Published By Routledge

9780429022661
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Getting loyalty right: Barilla and Starbucks

2019 ◽  
pp. 202-222
Author(s):  
Cristina Ziliani

Loyalty in the omnichannel environment

2019 ◽  
pp. 183-201
Author(s):  
Cristina Ziliani ◽  
Marco Ieva

The impact of big data and artificial intelligence

2019 ◽  
pp. 76-101
Author(s):  
Cristina Ziliani
Keyword(s):  
Artificial Intelligence ◽  
Big Data ◽  
The Impact

Loyalty and marketing

2019 ◽  
pp. 1-28
Author(s):  
Cristina Ziliani

What we know about loyalty programmes

2019 ◽  
pp. 102-124
Author(s):  
Marco Ieva

Making channel partners loyal

2019 ◽  
pp. 62-75
Author(s):  
Cristina Ziliani

Using customer insight in retail management

2019 ◽  
pp. 154-182
Author(s):  
Michela Giacomini ◽  
Miriam Panico
Keyword(s):  
Retail Management ◽  
Customer Insight

Managing customer experience to foster customer loyalty

2019 ◽  
pp. 125-153
Author(s):  
Marco Ieva
Keyword(s):  
Customer Loyalty ◽  
Customer Experience

The evolution of loyalty management

2019 ◽  
pp. 29-61
Author(s):  
Cristina Ziliani

Future challenges

2019 ◽  
pp. 223-231
Author(s):  
Marco Ieva
Keyword(s):  
Future Challenges
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