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Strategic Marketing
Latest Publications
TOTAL DOCUMENTS
6
(FIVE YEARS 0)
H-INDEX
0
(FIVE YEARS 0)
Published By Routledge
9780429489327
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Latest Documents
Most Cited Documents
Contributed Authors
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Corporate reputation management
Strategic Marketing
◽
10.4324/9780429489327-6
◽
2018
◽
pp. 120-144
Author(s):
Russell Abratt
◽
Michael Bendixen
Keyword(s):
Corporate Reputation
◽
Reputation Management
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Corporate branding and internal brand management
Strategic Marketing
◽
10.4324/9780429489327-5
◽
2018
◽
pp. 76-119
Author(s):
Russell Abratt
◽
Michael Bendixen
Keyword(s):
Corporate Branding
◽
Brand Management
◽
Internal Brand Management
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Competitive analysis and positioning
Strategic Marketing
◽
10.4324/9780429489327-3
◽
2018
◽
pp. 36-59
Author(s):
Russell Abratt
◽
Michael Bendixen
Keyword(s):
Competitive Analysis
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Strategic segmentation
Strategic Marketing
◽
10.4324/9780429489327-2
◽
2018
◽
pp. 17-35
Author(s):
Russell Abratt
◽
Michael Bendixen
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Strategies for growth
Strategic Marketing
◽
10.4324/9780429489327-4
◽
2018
◽
pp. 60-75
Author(s):
Russell Abratt
◽
Michael Bendixen
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Strategic marketing
Strategic Marketing
◽
10.4324/9780429489327-1
◽
2018
◽
pp. 1-16
Author(s):
Russell Abratt
◽
Michael Bendixen
Keyword(s):
Strategic Marketing
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