CSR in Education on Business Confidence: Mediation Effect of Corporate Reputation in the Peruvian Banking Sector

This paper analyzes the direct influence of CSR educational actions on business confidence in the context of the banking sector in an emerging country (Peru). A mediating effect through corporate reputation is also analyzed. To test the hypotheses presented in this paper, we have sent a survey to 1745 executive officers of the branches of the banks. These key individuals were selected as the target population of the study because the authors sought to study the management’s perception of CSR and business confidence. From the data obtained from the survey, it has been tested that educational CSR actions in Peruvian banks directly influences the perception of business confidence. Secondly, this relationship is partially mediated by the effect of CSR educational actions on corporate reputation.

PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CORPORATE REPUTATION, WORD OF MOUTH DAN CUSTOMER TRUST (STUDI DI PT PETROKIMIA GRESIK)

At the end of 2019, a global pandemic began to hit the whole world, including Indonesia. This seems to have influenced the consumer confidence index. Consumer confidence in current economic conditions has weakened due to weakening incomes and reduced job availability. The existence of problems related to the decrease in the level of consumer confidence will be very detrimental to the company if the solution is not immediately considered. The purpose of this study was to examine and analyze the effect of corporate social responsibility on corporate reputation, word of mouth and customer trust as well as the effect of corporate reputation and word of mouth on customer trust. This research applies a quantitative approach with the type of research applied is causal research. The population in this study were 344 consumers of PT Petrokimia Gresik (PG), while the sample used in the study was 185 people.Data analysis in this study uses inferential statistics, which is an analysis aimed at proving the hypothesis using structural equation modeling - AMOS. The results of this study found that corporate social responsibilityprovides a significant effect on corporate reputation, word of mouth and consumer trust. Then corporate reputation and word of mouth are also proven to have a significant effect on consumer trust.

Sustainability, Corporate Social Responsibility, and Corporate Reputation in the Wine Sector

This article offers a comprehensive overview on the relationship between sustainability, corporate social responsibility (CSR), and corporate reputation (CR) by examining a field study case of a wine family firm located in the Abruzzo region of Italy. Through qualitative research methods, direct interviews to the family, social accountability, archives and observations of the company's life, information is organized in thematic areas suggesting the need of an alignment between environmental and business interests. The results are further used in proposing a framework model focused on the identification of key performance indicators (KPI). The main pillars of this concept are evaluating, monitoring and improving CR. The conclusion stresses the importance of replicating this type of modelling initiative with the purpose of professionalizing the wine industry into a more sustainable production and more successful business practices.

The Quality of Corporate Website and its Relationship with Reputation Formation

The study aimed to investigate the impact of website quality & its Relationship with the corporate reputation forming &management; applied on DAL - Sudan by studying the corporate website users, using the descriptive analytical approach for collecting and analyzing data. The study community was (656257) users of DAL corporate website, and the study sample consisted of (400) users were taken and selected in a simple random manner to represent different age groups, gender and educational levels; by questionnaire checked with Alpha Cranach's formula for validity& reliability. The results showed that there was an effect of website quality with its dimensions (easy access & use, quality & adequacy of information, simplicity & attractiveness of design)on forming &management the corporate reputation among the website's users & followers, and there is a relationship between the interaction of website admins with users' comments & the amount of time users spend on the website, the study found that interest in users' comments contributes to their increased stay on the website and their interaction with its electronic content, in addition to its relationship with reputation forming and management. The study recommended a greater focus on the intensive application of web technologies on the website, to meet the needs and desires of users, and attention to periodic user surveys to determine the corporate status and satisfaction scores, and use it as a tool to manage and measure the corporate reputation, as the website can measure reputation electronically through users' feedback and interaction with the website content.

What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers

Building on the corporate reputation model, this study investigates the drivers of customer-based corporate reputation. We consider two corporate reputation dimensions (i.e., the cognitive dimension competence and the affective dimension likeability, and their effects on customer satisfaction and loyalty). Adapting the model to the banking sector, we theoretically extend this model by reasoning that customer satisfaction and relational trust are mediators of the relationship between the two corporate reputation dimensions and loyalty. Studying a sample of 675 customers and members of cooperative banks in Germany, we find perceived attractiveness to be the most important driver of corporate reputation. Furthermore, we confirm a positive relationship between corporate reputation and loyalty, and a mediating effect of both satisfaction and relational trust. With our study, we give support for the proposition of customer satisfaction's as well as relational trust’s role as mediators of the relationship between corporate reputation and loyalty. With this research, we expand our knowledge on the well-known corporate reputation model, which has high relevance and important implications for marketing research and relationship management practice.

Investigating the Moderating Effect of Marketing Capability on the Relationship between Corporate Social Responsibility (CSR) Practice and Corporate Reputation in Small Medium Enterprises Food Operators

This study expanded on the existing research on corporate social responsibility (CSR) in food supply chains by investigating the moderating effect of marketing capability on the relationship between CSR practice and corporate reputation in the context of Malaysian small medium enterprises (SMEs). Data were collected from 264 SMEs operating in the Malaysian food supply chain using a questionnaire and analysed using Partial Least Square (PLS). The objectives of this study are as follows: 1) to investigate the awareness of CSR and the trends among local food SMEs, 2) to analyse the factors that motivate SMEs to implement CSR, and 3) to examine the moderating effect of marketing capability on the relationship between CSR practice and corporate reputation. This study found that supply chain partners’ pressure and government support were the antecedent factors for CSR practice. In addition, this study also highlighted that CSR practice enhances the responding firms’ corporate reputation. However, this study did not find substantial evidence to support the moderating role of marketing capability. The implication of this study implies that food operators should respond to the rising importance of CSR practice due to their powerful influence on a company's reputation. They should enter a collaborative relationship with their supply chain partners to gain access to resources needed for CSR implementation.

KEPATUHAN PAJAK DAN REPUTASI PERUSAHAAN

Risiko reputasi menduduki peringkat teratas dalam daftar risiko yang dihadapi perusahaan (Ernst & Young, 2014). Reputasi merupakan hasil bersih berbagai persepsi para pemangku kepentingan tentang bagaimana perusahaan memenuhi harapan mereka (Fombrun, 2000). Terdapat 6 faktor yang turut menentukan reputasi perusahaan (corporate reputation) yaitu kepatuhan pada peraturan pemerintah; kode etik perusahaan; perlakuan manajemen pada orang-orang dalam perusahaan; operasi perusahaan dan respon perusahaan terhadap isu-isu lingkungan (Honey, 2009). Belum banyak paper yang membahas pengaruh kepatuhan pajak pada reputasi perusahaan. Dengan menggunakan regresi data panel perusahaan go public di Indonesia pada tahun 2016-2019, penelitian ini menguji hipotesis pengaruh kepatuhan pajak (tax compliance) pada reputasi perusahaan. Hasil penelitian menunjukkan bahwa kepatuhan pajak berpengaruh positif pada reputasi perusahaan yang terdaftar di Bursa Efek Indonesia.

The Relationship Between Stakeholders and Corporate Reputation in the Education Industry

This paper analyses the relationship between Stakeholders and Corporate Reputation in the Education Industry. Through the qualitative research methodology of surveys, responses from stakeholders of different levels in the education industry has been analysed. More specifically, the areas of corporate reputation analysed were stakeholders’ management, stakeholder communication, Integrating Stakeholder Management and Communication to become Stakeholder Engagement, corporate reputation, image and identity and reputation and trust. From the analysed survey, it was found that engagement through actions of the organisations towards its stakeholders creates value and trust as two-way symmetrical communication for greater decision making.

Corporate Reputation Management: A Case Study of Courier Service Provider

One of the most significant intangible organisational assets is reputation. It's a complicated phenomenon that needs to be handled carefully. In fact, it has been proven that an organization's reputation is a prerequisite for individual stakeholders' willingness to participate in a relationship with it. This essay seeks to clarify the communication tactics that should be utilised to restore an organization's reputation that has been harmed by a problem. A case study of postal currier services was used to demonstrate how a problem might lead to a negative reaction from stakeholders. In maintaining an organization's reputation, the essay stated that addressing the issue immediately, developing inclusivity among employees, and organisational commitment as a corporate citizen are all vital.