Psychology and Marketing
Latest Publications

TOTAL DOCUMENTS

2343

(FIVE YEARS 440)

H-INDEX

114

(FIVE YEARS 6)

Published By Wiley (John Wiley & Sons)

1520-6793, 0742-6046

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Issue Information

Psychology and Marketing ◽

10.1002/mar.21505 ◽

2022 ◽

Vol 39 (2) ◽

pp. 251-253

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Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations

Psychology and Marketing ◽

10.1002/mar.21637 ◽

2022 ◽

Author(s):

Cecilia Casalegno ◽

Elena Candelo ◽

Gabriele Santoro

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“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations

Psychology and Marketing ◽

10.1002/mar.21638 ◽

2021 ◽

Author(s):

Giada Mainolfi ◽

Letizia Lo Presti ◽

Vittoria Marino ◽

Raffaele Filieri

Keyword(s):

Behavioral Intention ◽

Mediating Role ◽

Digital Engagement

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Mindfulness enhances the values that promote sustainable consumption

Psychology and Marketing ◽

10.1002/mar.21636 ◽

2021 ◽

Author(s):

Tavleen Kaur ◽

Michael G. Luchs

Keyword(s):

Sustainable Consumption

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Motivations of playing digital games: A review and research agenda

Psychology and Marketing ◽

10.1002/mar.21631 ◽

2021 ◽

Author(s):

Isaac Cheah ◽

Anwar Sadat Shimul ◽

Ian Phau

Keyword(s):

Research Agenda ◽

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The influence of humor in advertising: Explaining the effects of humor in two‐sided messsages

Psychology and Marketing ◽

10.1002/mar.21634 ◽

2021 ◽

Author(s):

Martin Eisend

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The persuasiveness of metaphor in advertising

Psychology and Marketing ◽

10.1002/mar.21633 ◽

2021 ◽

Author(s):

Felix Septianto ◽

Nicolas Pontes ◽

Fandy Tjiptono

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Form and substance: Visual content in CSR reports and investors’ perceptions

Psychology and Marketing ◽

10.1002/mar.21635 ◽

2021 ◽

Author(s):

Anna C. Invernizzi ◽

Marco Bellucci ◽

Diletta Acuti ◽

Giacomo Manetti

Keyword(s):

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Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation

Psychology and Marketing ◽

10.1002/mar.21630 ◽

2021 ◽

Author(s):

Chen Chen ◽

Mike Z. Yao

Keyword(s):

Immersive Media

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Augmented reality advertising via a mobile app

Psychology and Marketing ◽

10.1002/mar.21632 ◽

2021 ◽

Author(s):

Eunyoung (Christine) Sung ◽

Dai‐In Danny Han ◽

Yung Kyun Choi

Keyword(s):

Augmented Reality ◽

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