Psychology and Marketing
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1520-6793, 0742-6046
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scholarly journals Issue Information

2022 ◽  
Vol 39 (2) ◽  
pp. 251-253

Motivations of playing digital games: A review and research agenda

2021 ◽  
Author(s):  
Isaac Cheah ◽  
Anwar Sadat Shimul ◽  
Ian Phau
Keyword(s):  
Research Agenda ◽  
Digital Games

The persuasiveness of metaphor in advertising

2021 ◽  
Author(s):  
Felix Septianto ◽  
Nicolas Pontes ◽  
Fandy Tjiptono

Form and substance: Visual content in CSR reports and investors’ perceptions

2021 ◽  
Author(s):  
Anna C. Invernizzi ◽  
Marco Bellucci ◽  
Diletta Acuti ◽  
Giacomo Manetti
Keyword(s):  
Visual Content

Augmented reality advertising via a mobile app

2021 ◽  
Author(s):  
Eunyoung (Christine) Sung ◽  
Dai‐In Danny Han ◽  
Yung Kyun Choi
Keyword(s):  
Augmented Reality ◽  
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