Brand Metrics
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Published By Routledge

9781003167235
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Introduction

Brand Metrics ◽  
2021 ◽  
pp. xi-xiii
Author(s):  
Jacek Kall

Measuring brand advocacy

Brand Metrics ◽  
2021 ◽  
pp. 81-91
Author(s):  
Jacek Kall
Keyword(s):  
Brand Advocacy

Epilogue

Brand Metrics ◽  
2021 ◽  
pp. 121-124
Author(s):  
Jacek Kall

Measuring post-purchase evaluation

Brand Metrics ◽  
2021 ◽  
pp. 48-63
Author(s):  
Jacek Kall
Keyword(s):  
Post Purchase

Measuring brand consideration

Brand Metrics ◽  
2021 ◽  
pp. 15-27
Author(s):  
Jacek Kall
Keyword(s):  
Brand Consideration

Measuring brand purchases

Brand Metrics ◽  
2021 ◽  
pp. 28-47
Author(s):  
Jacek Kall

Measuring brand awareness

Brand Metrics ◽  
2021 ◽  
pp. 1-14
Author(s):  
Jacek Kall
Keyword(s):  
Brand Awareness
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