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Published By John Wiley & Sons, Inc.

9781119208815, 9780470065273
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Creating Competitive Intellectual Capital: The Henkel Case

2015 ◽  
pp. 213-228
Author(s):  
Hans-Willi Schroiff
Keyword(s):  
Intellectual Capital

Show Me Your Home and I Will Tell YouWho You Are, or Building Homes Based on Consumers’ Values and Lifestyles

2015 ◽  
pp. 589-600
Author(s):  
Lena Gilchrist ◽  
Britt-Marie Eriksson ◽  
Olof Eriksson

Jack in the Tiffin-box: Unconventional Paths to New Product Idea Development

2015 ◽  
pp. 553-576
Author(s):  
Sangeeta Gupta ◽  
Subhransu Rout ◽  
Farheen Romani
Keyword(s):  
New Product ◽  
Product Idea

The Heart Transplant: Making a Difference to Organizations by Putting the Consumer at the Heart of the Business

2015 ◽  
pp. 25-52
Author(s):  
Kristin Hickey ◽  
Derek Leddie ◽  
David Jenkinson
Keyword(s):  
Heart Transplant ◽  
Making A Difference

How to Ensure One Worldwide Heineken Brand Dashboard

2015 ◽  
pp. 249-264
Author(s):  
Sjoerd Koornstra ◽  
Gert Jan de Nooij

Getting Research Noticed at the Corporate Top Table

2015 ◽  
pp. 229-248
Author(s):  
Ioannis John Dimopoulos ◽  
Jonathan Rabson ◽  
Daryl Maloney McCall

Hide ‘n’ Seek: Driving Disruption in Skincare

2015 ◽  
pp. 539-552
Author(s):  
Lyn McGregor ◽  
James Potocki

How toMake Good Dough: Revitalizing your Product Portfolio by Understanding Consumer Needs

2015 ◽  
pp. 527-538
Author(s):  
Pia de Wit ◽  
Sinéad Twomey
Keyword(s):  
Product Portfolio

Jambo Africa: A Discussion on the Challenges and Diversity of Third World Research

2015 ◽  
pp. 489-508
Author(s):  
Jill Barnes ◽  
Solveig Shapiro
Keyword(s):  
Third World
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