Routledge Handbook of Political Marketing
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56

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Published By Routledge

9780203349908, 9781136597442, 9780415579933

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Conclusion

Routledge Handbook of Political Marketing ◽

10.4324/9780203349908.ch28 ◽

2015 ◽

Author(s):

Jennifer Lees-Marshment

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Branding public policy

Routledge Handbook of Political Marketing ◽

10.4324/9780203349908.ch25 ◽

2015 ◽

Author(s):

David Marsh ◽

Paul Fawcett

Keyword(s):

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The party official as political marketer

Routledge Handbook of Political Marketing ◽

10.4324/9780203349908.ch15 ◽

2015 ◽

Author(s):

Stephen Mills

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Advocacy coalitions strategies

Routledge Handbook of Political Marketing ◽

10.4324/9780203349908.ch24 ◽

2015 ◽

Author(s):

Émilie Foster ◽

Raymond Hudon ◽

Stéphanie Yates

Keyword(s):

Advocacy Coalitions

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Underused campaigning tools

Routledge Handbook of Political Marketing ◽

10.4324/9780203349908.ch21 ◽

2015 ◽

Author(s):

Nigel A. Jackson

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The role of opinion research in setting campaign strategy

Routledge Handbook of Political Marketing ◽

10.4324/9780203349908.ch2 ◽

2015 ◽

Author(s):

Alexander Braun

Keyword(s):

Campaign Strategy

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Selling Sarah Palin

Routledge Handbook of Political Marketing ◽

10.4324/9780203349908.ch17 ◽

2015 ◽

Author(s):

Robert Busby

Keyword(s):

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Populism as political marketing technique

Routledge Handbook of Political Marketing ◽

10.4324/9780203349908.ch18 ◽

2015 ◽

Author(s):

Georg Winder ◽

Jens Tenscher

Keyword(s):

Political Marketing

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Delivering in government and getting results in minorities and coalitions

Routledge Handbook of Political Marketing ◽

10.4324/9780203349908.ch23 ◽

2015 ◽

Author(s):

Anna Esselment

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Strategic voter selection

Routledge Handbook of Political Marketing ◽

10.4324/9780203349908.ch4 ◽

2015 ◽

Author(s):

Michael John Burton

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