Strategic Marketing Planning
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17

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Published By Routledge

9780080481142

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Stage One: Where are we now? Strategic and marketing analysis

Strategic Marketing Planning ◽

10.4324/9780080481142-8 ◽

2012 ◽

pp. 89-90

Keyword(s):

Marketing Analysis

Missions and objectives

Strategic Marketing Planning ◽

10.4324/9780080481142-14 ◽

2012 ◽

pp. 303-352

Strategic marketing planning and the marketing plan

Strategic Marketing Planning ◽

10.4324/9780080481142-7 ◽

2012 ◽

pp. 55-88

Keyword(s):

Strategic Marketing ◽

Marketing Plan ◽

Marketing Planning

Introduction

Strategic Marketing Planning ◽

10.4324/9780080481142-6 ◽

2012 ◽

pp. 15-54

Marketing titles from Butterworth-Heinemann

Strategic Marketing Planning ◽

10.4324/9780080481142-22 ◽

2012 ◽

pp. 641-642

The formulation of strategy 1: analysing the product portfolio

Strategic Marketing Planning ◽

10.4324/9780080481142-17 ◽

2012 ◽

pp. 461-486

Keyword(s):

Product Portfolio

Segmental, productivity and ratio analysis

Strategic Marketing Planning ◽

10.4324/9780080481142-10 ◽

2012 ◽

pp. 141-186

Keyword(s):

Ratio Analysis

Marketing auditing and the analysis of capability

Strategic Marketing Planning ◽

10.4324/9780080481142-9 ◽

2012 ◽

pp. 91-140

Approaches to customer analysis

Strategic Marketing Planning ◽

10.4324/9780080481142-12 ◽

2012 ◽

pp. 233-298

Keyword(s):

Customer Analysis

Bibliography

Strategic Marketing Planning ◽

10.4324/9780080481142-20 ◽

2012 ◽

pp. 607-622