REDISCOVERING THE DIGITAL SEGMENTATION OF ORGAN DONORS IN MALAYSIA: AN EXPLORATORY REVIEW

Effective insights about market segmentation provide important information for social marketers in formulating a sound marketing plan. This importance could also be observed in the context of the digital segmentation of organ donors in Malaysia. Digital segmentation has become a crucial element in organ donation promotion as fuelled by the rapid shift to the digital world especially social media. In this sense, a sound marketing campaign for organ donation promotion is critically needed due to the low rate of organ donation registrations among Malaysians. Therefore, by focusing on people’s inclination to shift to social media and the importance of organ donation in Malaysia, the current study presents a systematic literature review to examine the potential of digital segmentation regarding organ donation promotion via social media. The current study successfully identified university students as the digital target segment for organ donors in Malaysia. This study also observed a massive opportunity to discover a new market segment due to the rapidly increasing number of digital users and the anticipated higher demand for organ donation in the near future. Additional research could optimise the current study findings to further study the effectiveness of organ donation campaigns. Besides that, stakeholders such as the Ministry of Health Malaysia could benefit from current research findings in formulating a sound organ donation marketing campaign.

Four Approaches for Implementing Interprofessional Education

Using Microsoft Teams, the students from Psychology and marketing at Upper Iowa University, create a marketing plan focused on proposing a product or service targeting older adults. The Michigan LEND program, engages a minimum of 4 disciplines in practice online simulation approaches to respond to a case study. At Wayne State University and University of Detroit Mercy, during a zoom visit with community dwelling 50+ old adults, students from 9 disciplines collaborate on recommendations, referrals, and resources to improve health and/or quality of life. Marquette University students from 10 health professions participate in a series of four half-day workshops, designed in alignment with the Interprofessional Education Collaborative (IPEC) core competencies.

Marketing of Library Products and Services: A Study of Dr. Zakir Husain Library of Jamia Millia Islamia, Delhi and Central Library, Central University of Haryana, India

The research work overtly presents the Marketing plan, strategies being used by university libraries of Dr. Zakir Husain Library of Jamia Millia Islamia, Delhi and Central Library, Central University of Haryana. A well structured questionnaire was administered to the librarian of selected libraries and after regular persuasion the duly filled in questionnaire was received. The analysis shows that both libraries are providing a number of services free of cost. Out of 26 services asked by librarians, Dr. Zakir Husain Library, JMI provides 23 services while Central University of Haryana gives only 16 services. This shows that Dr. Zakir Husain Library, JMI is better in terms of providing library services than Central Library, Central University of Haryana. The paper analyses the opinion regarding marketing concepts and Staff Attitude towards Marketing and its use in library. The study found that there is Lack of understanding about marketing among top management, Reluctance of users to pay for services, Lack of availability of promotional material, Lack of professional manpower and Lack of ICT infrastructure are major barriers in marketing library products and services.