You Are the Brand
Latest Publications

TOTAL DOCUMENTS

44

(FIVE YEARS 44)

H-INDEX

1

(FIVE YEARS 1)

Published By Rutgers University Press

9780813550718

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

About the Author

You Are the Brand ◽

10.36019/9780813550718-042 ◽

2019 ◽

pp. 235-235

Download Full-text

Notes

You Are the Brand ◽

10.36019/9780813550718-041 ◽

2019 ◽

pp. 229-234

Download Full-text

Make-A-Wish Foundation: Granting Lasting Wishes

You Are the Brand ◽

10.36019/9780813550718-039 ◽

2019 ◽

pp. 215-221 ◽

Download Full-text

Rutgers University: The Block R Success Story

You Are the Brand ◽

10.36019/9780813550718-035 ◽

2019 ◽

pp. 192-197

Keyword(s):

Success Story ◽

Rutgers University

Download Full-text

Governor Chris Christie: When Being “Blunt” Is Your Brand

You Are the Brand ◽

10.36019/9780813550718-030 ◽

2019 ◽

pp. 165-169

Download Full-text

Bobbi Brown: Keeping It Real

You Are the Brand ◽

10.36019/9780813550718-023 ◽

2019 ◽

pp. 125-129

Download Full-text

Blackwater: Changing Your Name Doesn’t Fix Your Reputation

You Are the Brand ◽

10.36019/9780813550718-019 ◽

2019 ◽

pp. 105-108

Download Full-text

Starbucks: “Your Usual, Steve?”

You Are the Brand ◽

10.36019/9780813550718-018 ◽

2019 ◽

pp. 100-104

Download Full-text

The Kennedys: The Rise and Fall of America’s “Royal Family”

You Are the Brand ◽

10.36019/9780813550718-016 ◽

2019 ◽

pp. 81-87

Keyword(s):

Download Full-text

The New York Yankees: A Lot More Than a Baseball Brand

You Are the Brand ◽

10.36019/9780813550718-015 ◽

2019 ◽

pp. 76-80

Keyword(s):

Download Full-text