Greener Marketing: A Global Perspective on Greening Marketing Practice
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28

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5

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Published By Greenleaf Publishing Limited

9781907643200

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Achieving Sustainability: Five Strategies for Stimulating Out-of-the-Box Thinking Regarding Environmentally Preferable Products and Services

Greener Marketing: A Global Perspective on Greening Marketing Practice ◽

10.9774/gleaf.978-1-907643-20-0_6 ◽

2013 ◽

pp. 71-83

Author(s):

Jacquelyn A. Ottman

Keyword(s):

Environmentally Preferable

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Reviewing Corporate Environmental Strategy: Patterns, Positions and Predicaments for an Uncertain Future

Greener Marketing: A Global Perspective on Greening Marketing Practice ◽

10.9774/gleaf.978-1-907643-20-0_4 ◽

2013 ◽

pp. 41-56 ◽

Author(s):

Walter Wehrmeyer

Keyword(s):

Environmental Strategy ◽

Uncertain Future

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Greening Agroindustry in Costa Rica: A Guide to Environmental Certification

Greener Marketing: A Global Perspective on Greening Marketing Practice ◽

10.9774/gleaf.978-1-907643-20-0_21 ◽

2013 ◽

pp. 300-315 ◽

Author(s):

Rebecca Winthrop

Keyword(s):

Environmental Certification

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Environmental Performance: What is it Worth?: A Case Study of ‘Business-to-Business’ Consumers

Greener Marketing: A Global Perspective on Greening Marketing Practice ◽

10.9774/gleaf.978-1-907643-20-0_18 ◽

2013 ◽

pp. 255-274 ◽

Author(s):

Graham Earl ◽

Roland Clift

Keyword(s):

Environmental Performance ◽

Business To Business

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Building Environmental Credibility: From Action to Words

Greener Marketing: A Global Perspective on Greening Marketing Practice ◽

10.9774/gleaf.978-1-907643-20-0_15 ◽

2013 ◽

pp. 207-223

Author(s):

Lassi Linnanen ◽

Elina Markkanen ◽

Leena Ilmola

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How to Select Good Alliance Partners

Greener Marketing: A Global Perspective on Greening Marketing Practice ◽

10.9774/gleaf.978-1-907643-20-0_13 ◽

2013 ◽

pp. 181-195 ◽

Author(s):

Easwar S. Iyer ◽

Sara Gooding-Williams

Keyword(s):

Alliance Partners

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Eco-Innovation: Rethinking Future Business Products and Services

Greener Marketing: A Global Perspective on Greening Marketing Practice ◽

10.9774/gleaf.978-1-907643-20-0_11 ◽

2013 ◽

pp. 143-163 ◽

Author(s):

Colin Beard ◽

Rainer Hartmann

Keyword(s):

Future Business

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Eco-Marketing 2005: Performance Sales instead of Product Sales

Greener Marketing: A Global Perspective on Greening Marketing Practice ◽

10.9774/gleaf.978-1-907643-20-0_7 ◽

2013 ◽

pp. 84-94 ◽

Author(s):

Frank Martin Belz

Keyword(s):

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Rethinking Marketing: Shifting to a Greener Paradigm

Greener Marketing: A Global Perspective on Greening Marketing Practice ◽

10.9774/gleaf.978-1-907643-20-0_5 ◽

2013 ◽

pp. 57-70 ◽

Author(s):

Ken Peattie

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Greening the Brand: Environmental Marketing Strategies and the American Consumer

Greener Marketing: A Global Perspective on Greening Marketing Practice ◽

10.9774/gleaf.978-1-907643-20-0_17 ◽

2013 ◽

pp. 233-254 ◽

Author(s):

Daniel S. Ackerstein ◽

Katherine A. Lemon

Keyword(s):

Marketing Strategies ◽

Environmental Marketing ◽

American Consumer

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