Improving Customer Value Index and Consumption Forecasts using a Weighted RFM Model and Machine Learning Algorithms

Collecting and mining customer consumption data are crucial to assess customer value and predict customer consumption behaviors. This paper proposes a new procedure, based on an improved Random Forest Model by: adding a new indicator, joining the RFMS-based method to a K-means algorithm with the Entropy Weight Method applied in computing the customer value index, classifying customers to different categories, and then constructing a consumption forecasting model whose RMSE is the smallest in all kinds of data mining models. The results show that identifying customers by this improved RMF model and customer value index facilitates customer profiling, and forecasting customer consumption enables the development of more precise marketing strategies.

Improving Customer Value Index and Consumption Forecasts Using a Weighted RFM Model and Machine Learning Algorithms

Collecting and mining customer consumption data are crucial to assess customer value and predict customer consumption behaviors. This paper proposes a new procedure, based on an improved Random Forest Model by: adding a new indicator, joining the RFMS-based method to a K-means algorithm with the Entropy Weight Method applied in computing the customer value index, classifying customers to different categories, and then constructing a consumption forecasting model whose RMSE is the smallest in all kinds of data mining models. The results show that identifying customers by this improved RMF model and customer value index facilitates customer profiling, and forecasting customer consumption enables the development of more precise marketing strategies.

Deep convolutional neural network-based system for fish classification

<p>In computer vision, image classification is one of the potential image processing tasks. Nowadays, fish classification is a wide considered issue within the areas of machine learning and image segmentation. Moreover, it has been extended to a variety of domains, such as marketing strategies. This paper presents an effective fish classification method based on convolutional neural networks (CNNs). The experiments were conducted on the new dataset of Bangladesh’s indigenous fish species with three kinds of splitting: 80-20%, 75-25%, and 70-30%. We provide a comprehensive comparison of several popular optimizers of CNN. In total, we perform a comparative analysis of 5 different state-of-the-art gradient descent-based optimizers, namely adaptive delta (AdaDelta), stochastic gradient descent (SGD), adaptive momentum (Adam), adaptive max pooling (Adamax), Root mean square propagation (Rmsprop), for CNN. Overall, the obtained experimental results show that Rmsprop, Adam, Adamax performed well compared to the other optimization techniques used, while AdaDelta and SGD performed the worst. Furthermore, the experimental results demonstrated that Adam optimizer attained the best results in performance measures for 70-30% and 80-20% splitting experiments, while the Rmsprop optimizer attained the best results in terms of performance measures of 70-25% splitting experiments. Finally, the proposed model is then compared with state-of-the-art deep CNNs models. Therefore, the proposed model attained the best accuracy of 98.46% in enhancing the CNN ability in classification, among others.</p>

PENERAPAN SISTEM INFORMASI MANAJEMEN TERHADAP BUDIDAYA IKAN GURAME DAN IKAN HIAS DESA SAMBIROBYONG

This study aims to determine the understanding of how to cultivate carp and ornamental fish with tarpaulin pond media, to determine marketing strategies for gouramy and ornamental fish, to determine the sales of gouramy and ornamental fish, and to know how to apply a management information system to carp cultivation. and ornamental fish. Cultivation of gouramy and ornamental fish is a business that is considered to have a fairly large level of profit. By using the right cultivation system, starting from capital, making ponds and stocking capacity, determining seeds, maintenance, determining selling prices, and harvesting times, the results will be maximized. The focus of this research is, How is the application of management information systems to SMEs in the cultivation of gouramy and ornamental fish in Sambirobyong village. This research use desciptive qualitative approach. This data collection technique is done by interviewing the informants in the field. And the research results obtained are the process of making ponds with tarpaulin media is an effective and efficient way compared to concrete or cast pools, the provision of water and seeds is adjusted to the width of the pool, marketing and sales strategies are also good, namely by using a website management information system.

“Willpower knows no obstacles”: Examining Neoliberal Postfeminist Messaging in Nike’s Transnational Advertisements for Women

Nike, a US-headquartered transnational corporation lauded for its putatively empowering women-centered advertisements, frequently releases nationally/regionally focused advertisements depicting women determinedly engaging in physical activity and, in doing so, overcoming gendered barriers and stigmas. Indeed, the global ubiquity of the empowered (Nike-clad) woman illustrates Nike’s role in advancing women’s empowerment, both in the US and globally. Universalizing “just do it” beyond geographical borders, Nike’s form of transnational feminism centers on a carefully manufactured, Western-centered image of empowered female athleticism. However, this notably contradicts transnational feminist efforts to reject the universalization of Western-centered representations of women. Using a critical cultural studies approach in concert with a transnational feminist framework, we analyze six recent Nike advertisements (the United States, Mexico, the Middle East, Turkey, India, and Russia) and critique the corporation’s universalization of neoliberal postfeminist messaging within its global marketing strategies. We find that Nike utilizes three thematics to extend their caricature of the (Nike-powered) female athlete beyond the spatial and symbolic borders of the US market: responsibilitization, competitive individualism, and empowerment. We conclude that Nike normalizes a white, Western-centered neoliberal postfeminism, undermining the structural and sporting realities of the non-white/non-Western women their promotional campaigning seeks to embolden.

Social Media Marketing Strategies and the Possibility of Investing It in the Marketing of Information Services

Libraries institutions are responsible for collecting and organizing information resources, and simplifying ways to benefit from it through traditional and electronic tools. Libraries today face many technical challenges, such as open access initiatives. Therefore, in order to preserve its role and contribute to the development of its performance, this study came to try to employ some innovative marketing methods that are compatible with the requirements of the digital environment, especially those followed by social networks, and try to invest them in activating the role of libraries. We believe that the best marketing methods are related to the services themselves, especially those services that are difficult to obtain from the Internet.

Digital Marketing Biro Haji Umroh Dalam Merekrut Jamaah Sebelum Dan Disaat Pandemi

This study aims to analyze the digital marketing strategy of the Hajj and Umrah bureau in recruiting pilgrims before and during the pandemic, as well to find out the differences in digital marketing strategies. The object of research at PT. Amanau Izzah Zamzam Sakinah Surakarta. The research method with qualitative uses primary data and secondary data. Research informants are leaders, marketing staff, digital marketing staff. Data collection techniques with interviews, observation, and documentation. Data analysis techniques through data reduction, data presentation, and drawing conclusions. The result is that the digital marketing strategies used before the pandemic were websites, Facebook, Instagram, Pinterest and WhatsApp. during a pandemic, focus on digital marketing such as websites, Facebook, and WhatsApp. The difference in the focus of the three social media is seen from the large number of registrants from the website, Facebook, and WhatsApp so that currently they are maximizing it

MARKETING MIX, IMPLEMENTATION OF MARKETING STRATEGIES IN HEALTH SERVICES: LITERATURE REVIEW

Fasilitas pelayanan kesehatan adalah tempat yang digunakan masyarakat untuk mencegah, dan meningkatkan kesehatan. Setiap fasilitas pelayanan kesehatan ingin memberikan pelayanan yang baik dan bermutu sehingga dapat diterima oleh masyarakat. Maka dari itu diperlukan suatu strategi yang dapat digunakan untuk melihat pasar atau keinginan konsumen. Salah satu strategi yang dapat digunakan adalah Marketing Mix. Penelitian ini bertujuan untuk menganalisis terkait bagaimana pelaksanaan strategi pemasaran dengan menggunakan marketing mix di pelayanan kesehatan. Jenis penelitian menggunakan penelitian kepustakaan. Dengan populasi 354 artikel dengan teknik sampling menggunakan data based google schoolar, Proquest, Pubmed, DOAJ dan kata kunci Marketing mix, health services, marketing strategies. Sehingga didapatkan sampel 20 artikel yang sesuai dengan kriteria inklusi dan ekslusi. Hasil penelitian didapatkan bahwa menggunakan marketing mix dalam pelaksanaan strategi pemasaran dapat melihat keinginan konsumen secara langsung. Dan dari faktor-faktor marketing mx didapatkan berpengaruh terhadap tingkat kunjungan, keputusan memilih layanan, peningkatan loyalitas dan kepuasan pasien.

The Effect of Management and Marketing on the Dynamics of the Number of Legitimate Athletes from the Romanian Handball and Basketball Federations

The research follows the evolution of the number of legitimate athletes, of the number of coaches and of the number of departments (clubs) within two sports federations: the Romanian Basketball Federation and the Romanian Handball Federation. The statistics show a different dynamic regarding the number of legitimate athletes in the period 1992-2019, the study making a comparison between the two federations in terms of management programmes and the impact thereof on the dynamics of the number of athletes, coaches and number of departments. The research started from the hypothesis that the type of management and marketing applied at the federation level is very important because it directly influenced the existence of the number of clubs, coaches and implicitly the number of legitimate athletes, in the context in which both federations are national structures under the control of the Ministry of Youth and Sports and funded from a single source, to a large extent. The data were collected from the National Institute of Statistics of Romania, from the Ministry of Youth and Sports and from the website of the two Federations. The study refers to certain differences in the application of management and marketing strategies and the evolution of the 2 federations. The research also offers some explanations from a social, economic and political perspective of the dynamics of the compared parameters.