Strategic Planning for Public Relations
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13

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0

(FIVE YEARS 0)

Published By Peter Lang

9781433120916, 9781453912645, 9781454190004, 9781454189992, 9781433120923

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2. Public Relations Defined as Communication "and" Business

Strategic Planning for Public Relations ◽

10.3726/978-1-4539-1264-5/7 ◽

2016 ◽

Keyword(s):

Public Relations

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8. Public Relations: Digital Convergence, Access and Technology, and Integration

Strategic Planning for Public Relations ◽

10.3726/978-1-4539-1264-5/19 ◽

2016 ◽

Keyword(s):

Public Relations ◽

Digital Convergence

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Appendix: Important Public Relations and Media Job Titles and Jargon

Strategic Planning for Public Relations ◽

10.3726/978-1-4539-1264-5/15 ◽

2016 ◽

Keyword(s):

Public Relations ◽

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1. The Essence of Public Relations

Strategic Planning for Public Relations ◽

10.3726/978-1-4539-1264-5/6 ◽

2016 ◽

Keyword(s):

Public Relations

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Index

Strategic Planning for Public Relations ◽

10.3726/978-1-4539-1264-5/16 ◽

2016 ◽

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8. Public Relations: Digital Convergence, Access and Technology, and Integration

Strategic Planning for Public Relations ◽

10.3726/978-1-4539-1264-5/13 ◽

2016 ◽

Keyword(s):

Public Relations ◽

Digital Convergence

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7. Public Relations Initiatives and Choice of Medium

Strategic Planning for Public Relations ◽

10.3726/978-1-4539-1264-5/18 ◽

2016 ◽

Keyword(s):

Public Relations

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6. Public Relations Functions, Roles, Situations and Contexts, and Specializations

Strategic Planning for Public Relations ◽

10.3726/978-1-4539-1264-5/17 ◽

2016 ◽

Keyword(s):

Public Relations

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7. Public Relations Initiatives and Choice of Medium

Strategic Planning for Public Relations ◽

10.3726/978-1-4539-1264-5/12 ◽

2016 ◽

Keyword(s):

Public Relations

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4. Successful Public Relations as Results-driven, ROI-minded Business

Strategic Planning for Public Relations ◽

10.3726/978-1-4539-1264-5/9 ◽

2016 ◽

Keyword(s):

Public Relations

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