Writing for the audience or for public relations? How lifestyle editors perceive expectations about their professional role and manage potential for conflict

Lifestyle journalists work in a boundary area between journalistic and commercial interests. They report journalistically on lifestyle topics such as travel, food, or fashion, while also incorporating promotional content and public relations concerns, either because reporting on lifestyle topics would otherwise not be possible or because their publications depend economically on commercial partners. These differing demands could lead to role conflicts for the editors of lifestyle magazines. This study investigates how lifestyle editors perceive expectations regarding their professional role and whether diverging expectations lead to role conflicts. To answer these questions, qualitative semi-structured interviews were conducted with lifestyle editors from Germany. The results show that lifestyle editors aim primarily to entertain, spread positivity, and inspire their readers, while attempting to report independently and objectively. However, commercial expectations compromise these norms, leading to perceptions of role conflict.

The perception of an image of the state forest enterprise by general public in chosen region of the Slovak Republic

This paper deals with the comparison of the general public perception and the opinion of state forest managers on image of the state forest enterprise. The research was organised during the period 2015–2019. One group of respondents involved all managers of 23 sub-enterprises of state forest enterprise Lesy SR. The other group consisted of 384 respondents representing the general public residing in the Banská Bystrica region. Structured questionnaire with one open and 16 closed questions was applied for data collection with a help of electronic means. Collected data were processed with descriptive (particularly frequency analysis) and two-dimensional statistical methods. The results of the image inquiry aimed at three issues: (i) perceptions of the forest management effectiveness of the state versus non-state forest enterprises, (ii) perception of marketing strategy and its tools of the state forest enterprise, and (iii) comparison between public awareness/experience with public relations activities of the state forest enterprise.

The Application of Public Relations in Modern Enterprise Management

With the development of global economy and society, public relations, as a new management discipline, is more and more applied to enterprise management. At the same time, the definition of public relations in the development process has always been different, each definition explains the characteristics of public relations from different aspects. Therefore, it is particularly important to discuss the role of public relations in enterprise management. Combined with the actual case analysis, public relations in enterprise management can not only build a good image for enterprises, can help enterprises deal with the crisis through difficulties, but also can coordinate the relationship between enterprises and the public.with the development and progress of modern enterprises, public relations is no longer an activity mode of external publicity, but an indispensable management mode in the process of continuous development of enterprises. The scientific management of public relations can not only create a successful brand for the enterprise, but also pave the way for the scientific management within the enterprise, and reasonably regulate the relationship between the enterprise and the outside society, as well as the relationship between the enterprise employees. This paper discusses the application of public relations in enterprise management.

Commodification of media in helping public relations performance in the regional development sector in Indonesia

Indonesia is referred to as a multicultural country, so the context of the multicultural country that is built is based on ethnicity, race, religion, groups and not customary groups where the placement of customs is part of the process of formulating public policies. This means that the context of life in the Indonesian state is multikulepresion or a country consisting of various kinds of differences. Therefore, to build good relations, it is necessary to build multicultural communication, especially in any media in supporting development in various regional sectors in Indonesia. The purpose of this paper is to describe commodification of media in helping public relations performance in the regional development sector in Indonesia: multicultural communication humanization. This research is descriptive qualitative research with ethnographic communication approach. Processing of data through the process of collecting, collecting, selecting, and presenting. The analysis technique uses communication interpretation. The results of the study indicate that development communication includes; (1) multicultural as the main character of the Indonesian nation; (2) dimensions of development through media; (3) humanization and societies in the regional development sector in Indonesia.

The impacts of CEO leadership behaviors on employees' affective commitment and scouting behavior: the mediating role of symmetrical internal communication

PurposeThis study aimed to examine how senior leadership influences corporate communication and employees' attitudinal and behavioral outcomes. Using two-way symmetrical communication model in public relations and leadership theory, it investigated the effects of CEOs' task- and relationship-oriented leadership on symmetrical internal communication, employees' organizational commitment and communicative behaviors.Design/methodology/approachAn online survey was conducted with 417 full-time employees working in various industries in the United States.FindingsThe results showed that CEOs' relationship-oriented leadership significantly influenced symmetrical internal communication, which, in turn, increased affective commitment and employees' scouting behavior. CEOs' task-oriented communication had no significant effect on symmetrical communication.Originality/valueThis study advances theoretical understanding of two-way symmetrical communication in relation to senior leadership and provides practical insights for corporate leaders and public relations practitioners regarding how to improve employee outcomes through CEOs' strategic leadership and internal communication practices.

Integrating Power and Gradual Institutional Change in Public Relations History: The Case of the People’s University in North Carolina After the Civil War

Drawing on the theory of gradual institutional change, this study analyzed the post-Civil War college reform efforts in North Carolina, integrating power with public relations history. Reformers worked under harsh institutional circumstances where resident elites held high veto power, while reformers had a low level of discretion for interpreting college education. Notwithstanding, reformers adopted layering tactics, introducing new rules of education for all alongside existing ones of education as legacy, for gradual institutional change. Specifically, reformers maintained a calm and objective tone, focusing on the universal value of education, both publicly and through anonymous publications in hostile press venues.

#GirlGamers, Soldiers, and Public Relations: Analyzing Gender Representation in U.S. Army Esports

While interest in esports is widespread across demographic categories, the gendered norms surrounding video game play have been replicated, resulting in a male-dominated space. Scholars argue that broadening representations of gamers is necessary to normalizing women’s presence in esports. As nongaming organizations enter the space, they have a unique opportunity to disrupt established norms through their representations of esports competitors. This study analyzes the representation of U.S. Army Esports (USAE) team members via official social media channels. USAE was created as a public relations tool to engage with a younger audience, redefine the public image of the Army, and recruit soldiers. Using a critical public relations framework and critical discourse analysis, we examine the discourse around gender and esports constructed through USAE’s representation of team members and the role of public relations practice in reinforcing or disrupting existing norms.