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Brand Transformation
Latest Publications
TOTAL DOCUMENTS
9
(FIVE YEARS 0)
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0
(FIVE YEARS 0)
Published By Routledge
9781315160450
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Latest Documents
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Brand transformation – strategic issues and options
Brand Transformation
◽
10.4324/9781315160450-8
◽
2018
◽
pp. 177-197
Author(s):
Keith Glanfield
Keyword(s):
Strategic Issues
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Managing brand portfolio performance
Brand Transformation
◽
10.4324/9781315160450-6
◽
2018
◽
pp. 143-159
Author(s):
Keith Glanfield
Keyword(s):
Portfolio Performance
◽
Brand Portfolio
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Branding and firm performance, the role and influence of brand value and brand equity
Brand Transformation
◽
10.4324/9781315160450-3
◽
2018
◽
pp. 67-90
Author(s):
Keith Glanfield
Keyword(s):
Firm Performance
◽
Brand Equity
◽
Brand Value
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Brand transformation – strategy selection and implementation
Brand Transformation
◽
10.4324/9781315160450-9
◽
2018
◽
pp. 198-219
Author(s):
Keith Glanfield
Keyword(s):
Strategy Selection
◽
Transformation Strategy
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The strategic influence of branding
Brand Transformation
◽
10.4324/9781315160450-2
◽
2018
◽
pp. 46-66
Author(s):
Keith Glanfield
Keyword(s):
Strategic Influence
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Managing brand communications
Brand Transformation
◽
10.4324/9781315160450-7
◽
2018
◽
pp. 160-176
Author(s):
Keith Glanfield
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Managing corporate brands, an identity perspective
Brand Transformation
◽
10.4324/9781315160450-5
◽
2018
◽
pp. 114-142
Author(s):
Keith Glanfield
Keyword(s):
Corporate Brands
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Managing brand complexity, understanding branding structures
Brand Transformation
◽
10.4324/9781315160450-4
◽
2018
◽
pp. 91-113
Author(s):
Keith Glanfield
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Brand transformation – an introduction
Brand Transformation
◽
10.4324/9781315160450-1
◽
2018
◽
pp. 1-45
Author(s):
Keith Glanfield
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