Jaipuria International Journal of Management Research
Latest Publications

TOTAL DOCUMENTS

120

(FIVE YEARS 52)

H-INDEX

1

(FIVE YEARS 0)

Published By "Jaipuria Institute Of Management, India"

2454-9509

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Resurgence of COVID-19 in India – A Case Study

Jaipuria International Journal of Management Research ◽

10.22552//jijmr/2021/v7/i1/209146 ◽

2021 ◽

Vol 7 (1) ◽

pp. 71

Author(s):

Jitender Sharma

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Factors Affecting Small Investors Behavior: Empirical Evidence from Mutual Fund Investors of a District of Uttarakhand

Jaipuria International Journal of Management Research ◽

10.22552/jijmr/2021/v7/i1/209138 ◽

2021 ◽

Vol 7 (1) ◽

pp. 03

Author(s):

Sachin Rohatgi ◽

P. C. Kavidayal ◽

Krishna Kumar Singh

Keyword(s):

Empirical Evidence ◽

Mutual Fund ◽

Factors Affecting ◽

Small Investors

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Compulsive Buying Behavior of Indian Consumers

Jaipuria International Journal of Management Research ◽

10.22552/jijmr/2021/v7/i1/209145 ◽

2021 ◽

Vol 7 (1) ◽

pp. 64

Author(s):

Sajeevan Rao ◽

Ajay Anand

Keyword(s):

Compulsive Buying ◽

Buying Behavior ◽

Indian Consumers

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Regnant Role of Creativity & Copywriting in Branding

Jaipuria International Journal of Management Research ◽

10.22552/jijmr/2021/v7/i1/209144 ◽

2021 ◽

Vol 7 (1) ◽

pp. 58

Author(s):

Ramkumar Anon

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HR Initiatives to Establish the New Normal in COVID-19 Scenario

Jaipuria International Journal of Management Research ◽

10.22552/jijmr/2021/v7/i1/209142 ◽

2021 ◽

Vol 7 (1) ◽

pp. 42

Author(s):

Rajwinder Kaur ◽

Reena Shah

Keyword(s):

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E-Commerce at the Bottom of the Pyramid: Remodelling Perspectives of Rural Consumer Behaviour by Pragya Singh, Indrajit Ghosal and Bikram Prasad. New Delhi: Anu Books, 2020 (ISBN: 978-81-947224-1-0)

Jaipuria International Journal of Management Research ◽

10.22552/jijmr/2021/v7/i1/209147 ◽

2021 ◽

Vol 7 (1) ◽

pp. 74

Author(s):

Jitender Sharma

Keyword(s):

Consumer Behaviour ◽

New Delhi ◽

Bottom Of The Pyramid

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Work-Life Balance: A Literature Review

Jaipuria International Journal of Management Research ◽

10.22552/jijmr/2021/v7/i1/209140 ◽

2021 ◽

Vol 7 (1) ◽

pp. 26

Author(s):

Laxmi Devi Sharma ◽

Nisha Anon

Keyword(s):

Literature Review ◽

Work Life ◽

Work Life Balance ◽

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Perspective Evaluation of Mission Karmayogi Scheme in India

Jaipuria International Journal of Management Research ◽

10.22552/jijmr/2021/v7/i1/209141 ◽

2021 ◽

Vol 7 (1) ◽

pp. 31

Author(s):

Pradeep Kumar Panda

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Impact of Branding on Customer Buying Behavior

Jaipuria International Journal of Management Research ◽

10.22552/jijmr/2021/v7/i1/209143 ◽

2021 ◽

Vol 7 (1) ◽

pp. 47

Author(s):

Durga Ghosh

Keyword(s):

Buying Behavior

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Smart Cities Mission in India–Great Cry Little Wool?

Jaipuria International Journal of Management Research ◽

10.22552/jijmr/2020/v6/i2/205279 ◽

2020 ◽

Vol 6 (2) ◽

pp. 34

Author(s):

Jitender Sharma

Keyword(s):

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