International Cases in the Business of Sport
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36

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Published By Elsevier

9780750685436

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Olympic marketing: the power of the five rings band

International Cases in the Business of Sport ◽

10.1016/b978-0-7506-8543-6.50021-4 ◽

2008 ◽

pp. 222-242

Author(s):

A FERRAND

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Tribalism: attracting fans in a fragmented market

International Cases in the Business of Sport ◽

10.1016/b978-0-7506-8543-6.50019-6 ◽

2008 ◽

pp. 192-204

Author(s):

R MEIR

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Twenty-20 and English domestic cricket

International Cases in the Business of Sport ◽

10.1016/b978-0-7506-8543-6.50013-5 ◽

2008 ◽

pp. 101-113 ◽

Author(s):

P KITCHIN

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Copyright

International Cases in the Business of Sport ◽

10.1016/b978-0-7506-8543-6.50001-9 ◽

2008 ◽

pp. iv-iv

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Sports development meets sports marketing in Africa: Basketball without Borders and the NBA in Africa

International Cases in the Business of Sport ◽

10.1016/b978-0-7506-8543-6.50031-7 ◽

2008 ◽

pp. 372-388

Author(s):

J MEANS

Keyword(s):

Sports Marketing

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Grand Slam Committee moves to regulate tennis wear logos

International Cases in the Business of Sport ◽

10.1016/b978-0-7506-8543-6.50035-4 ◽

2008 ◽

pp. 431-443

Author(s):

S CHADWICK

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The challenges of modernizing a professional sport: a case study of professional road cycling

International Cases in the Business of Sport ◽

10.1016/b978-0-7506-8543-6.50009-3 ◽

2008 ◽

pp. 45-59 ◽

Author(s):

S MORROW

Keyword(s):

Professional Sport ◽

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ESPN STAR Sports

International Cases in the Business of Sport ◽

10.1016/b978-0-7506-8543-6.50008-1 ◽

2008 ◽

pp. 30-44

Author(s):

J SANTOMIER

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The internationalization of Club Atlético de Madrid S.A.D.: creating value beyond borders, a differential strategy

International Cases in the Business of Sport ◽

10.1016/b978-0-7506-8543-6.50020-2 ◽

2008 ◽

pp. 205-221 ◽

Author(s):

I URRUTIA

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Guinness, sport, and the positioning of a global brand

International Cases in the Business of Sport ◽

10.1016/b978-0-7506-8543-6.50016-0 ◽

2008 ◽

pp. 151-164

Author(s):

J AMIS

Keyword(s):

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