Social Media Marketing
Latest Publications

TOTAL DOCUMENTS

9

(FIVE YEARS 0)

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1

(FIVE YEARS 0)

Published By Springer Berlin Heidelberg

9783642132988, 9783642132995

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Consumer Revolt and the Rising Cost of Defection

Social Media Marketing ◽

10.1007/978-3-642-13299-5_4 ◽

2010 ◽

pp. 53-70

Author(s):

Eric Anderson

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Zero-Sum Games in Traditional Marketing

Social Media Marketing ◽

10.1007/978-3-642-13299-5_2 ◽

2010 ◽

pp. 13-34 ◽

Author(s):

Eric Anderson

Keyword(s):

Zero Sum Games ◽

Traditional Marketing ◽

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Maxwell’s Demon and the Dwindling Supply of Consumer Attention

Social Media Marketing ◽

10.1007/978-3-642-13299-5_9 ◽

2010 ◽

pp. 165-179

Author(s):

Eric Anderson

Keyword(s):

Maxwell’S Demon ◽

Maxwell's Demon ◽

Consumer Attention

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Crowdsourcing and Schelling’s Theory of Self-Command

Social Media Marketing ◽

10.1007/978-3-642-13299-5_6 ◽

2010 ◽

pp. 87-100

Author(s):

Eric Anderson

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Content Popularity and Spence’s Theory of Costly Signaling

Social Media Marketing ◽

10.1007/978-3-642-13299-5_7 ◽

2010 ◽

pp. 101-139

Author(s):

Eric Anderson

Keyword(s):

Costly Signaling ◽

Content Popularity

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Sustaining Marketer-Consumer Cooperation through Coordination Games

Social Media Marketing ◽

10.1007/978-3-642-13299-5_5 ◽

2010 ◽

pp. 71-85

Author(s):

Eric Anderson

Keyword(s):

Coordination Games

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The Prisoner’s Dilemma and the Emergence of Cooperation

Social Media Marketing ◽

10.1007/978-3-642-13299-5_3 ◽

2010 ◽

pp. 35-52

Author(s):

Eric Anderson

Keyword(s):

Prisoner's Dilemma ◽

Prisoner’S Dilemma ◽

Emergence Of Cooperation

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Surviving the Customer

Social Media Marketing ◽

10.1007/978-3-642-13299-5_1 ◽

2010 ◽

pp. 1-12 ◽

Author(s):

Eric Anderson

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Kapferer’s Prism and the Shifting Ground of Brand Identity

Social Media Marketing ◽

10.1007/978-3-642-13299-5_8 ◽

2010 ◽

pp. 141-164

Author(s):

Eric Anderson

Keyword(s):

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