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Entrepreneurial Marketing
Latest Publications
TOTAL DOCUMENTS
10
(FIVE YEARS 10)
H-INDEX
0
(FIVE YEARS 0)
Published By Routledge
9781003010197
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Latest Documents
Most Cited Documents
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Developing a marketing and sales programme
Entrepreneurial Marketing
◽
10.4324/9781003010197-8
◽
2021
◽
pp. 91-120
Author(s):
Edwin J. Nijssen
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Using marketing to create a new business with radically new ideas
Entrepreneurial Marketing
◽
10.4324/9781003010197-1
◽
2021
◽
pp. 1-14
Author(s):
Edwin J. Nijssen
Keyword(s):
New Business
◽
New Ideas
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Identifying an application and market
Entrepreneurial Marketing
◽
10.4324/9781003010197-2
◽
2021
◽
pp. 15-24
Author(s):
Edwin J. Nijssen
Download Full-text
Detailing the market
Entrepreneurial Marketing
◽
10.4324/9781003010197-3
◽
2021
◽
pp. 25-42
Author(s):
Edwin J. Nijssen
Download Full-text
Important competitive and market considerations
Entrepreneurial Marketing
◽
10.4324/9781003010197-5
◽
2021
◽
pp. 61-70
Author(s):
Edwin J. Nijssen
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Adoption, diffusion, and understanding lead customers
Entrepreneurial Marketing
◽
10.4324/9781003010197-4
◽
2021
◽
pp. 43-60
Author(s):
Edwin J. Nijssen
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The customer development process
Entrepreneurial Marketing
◽
10.4324/9781003010197-7
◽
2021
◽
pp. 79-90
Author(s):
Edwin J. Nijssen
Keyword(s):
Development Process
◽
Customer Development
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The role of sales in customer development
Entrepreneurial Marketing
◽
10.4324/9781003010197-9
◽
2021
◽
pp. 121-136
Author(s):
Edwin J. Nijssen
Keyword(s):
Customer Development
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Market research in entrepreneurial context
Entrepreneurial Marketing
◽
10.4324/9781003010197-6
◽
2021
◽
pp. 71-78
Author(s):
Edwin J. Nijssen
Keyword(s):
Market Research
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Developing the new firm's marketing and sales capabilities
Entrepreneurial Marketing
◽
10.4324/9781003010197-10
◽
2021
◽
pp. 137-146
Author(s):
Edwin J. Nijssen
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