Handbook of Entrepreneurship and Marketing
Latest Publications

TOTAL DOCUMENTS

35

(FIVE YEARS 35)

H-INDEX

1

(FIVE YEARS 1)

Published By Edward Elgar Publishing

9781785364570

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Entrepreneurial marketing in the context of strategic managementmarketing of arts organizations

Handbook of Entrepreneurship and Marketing ◽

10.4337/9781785364570.00037 ◽

2020 ◽

pp. 402-417

Author(s):

Theresa A. Kirchner ◽

John B. Ford ◽

Sandra Mottner

Keyword(s):

Arts Organizations ◽

Entrepreneurial Marketing

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Institutionalising entrepreneurs: the case of Brazils Forum for Cultural Rights

Handbook of Entrepreneurship and Marketing ◽

10.4337/9781785364570.00032 ◽

2020 ◽

pp. 320-337

Author(s):

Victoria L. Rodner ◽

Pieter Tjabbes

Keyword(s):

Cultural Rights

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Entrepreneurship and marketing in the film industry

Handbook of Entrepreneurship and Marketing ◽

10.4337/9781785364570.00031 ◽

2020 ◽

pp. 305-319

Author(s):

Finola Kerrigan ◽

Emily Ngan Luong ◽

Roger Shannon

Keyword(s):

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Entrepreneurial marketing and the 4S model: strategy, serendipity, storytelling, software

Handbook of Entrepreneurship and Marketing ◽

10.4337/9781785364570.00026 ◽

2020 ◽

pp. 238-261

Author(s):

Kaye Nightingale ◽

Zubin Sethna

Keyword(s):

Entrepreneurial Marketing

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INNOVATIVE APPROACHES TO UNDERSTANDING ENTREPRENEURIAL MARKETING

Handbook of Entrepreneurship and Marketing ◽

10.4337/9781785364570.00022 ◽

2020 ◽

pp. 194-194

Keyword(s):

Entrepreneurial Marketing ◽

Innovative Approaches

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SME STRATEGY AND NETWORKING

Handbook of Entrepreneurship and Marketing ◽

10.4337/9781785364570.00010 ◽

2020 ◽

pp. 34-34

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INTRODUCTION AND SETTING THE SCENE

Handbook of Entrepreneurship and Marketing ◽

10.4337/9781785364570.00007 ◽

2020 ◽

pp. 1-1

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ENTREPRENEURIAL MARKETING AND THE ARTS AND CULTURAL INDUSTRIES

Handbook of Entrepreneurship and Marketing ◽

10.4337/9781785364570.00030 ◽

2020 ◽

pp. 304-304

Keyword(s):

Cultural Industries ◽

Entrepreneurial Marketing ◽

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CONTEMPORARY DEVELOPMENTS IN ENTREPRENEURIAL MARKETING PRACTICE

Handbook of Entrepreneurship and Marketing ◽

10.4337/9781785364570.00015 ◽

2020 ◽

pp. 98-98

Keyword(s):

Marketing Practice ◽

Entrepreneurial Marketing

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Concluding discussion and future directions

Handbook of Entrepreneurship and Marketing ◽

10.4337/9781785364570.00040 ◽

2020 ◽

pp. 433-439

Author(s):

Nicholas Telford ◽

Ian Fillis

Keyword(s):

Future Directions

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