Creating and Marketing New Products and Services
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Published By Auerbach Publications

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The Proactive New Product Development Process

Creating and Marketing New Products and Services ◽

10.1201/b16854-6 ◽

2014 ◽

pp. 28-55

Keyword(s):

Product Development ◽

New Product Development ◽

Development Process ◽

New Product ◽

Product Development Process ◽

New Product Development Process

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Into the Market : Launch

Creating and Marketing New Products and Services ◽

10.1201/b16854-15 ◽

2014 ◽

pp. 316-353

Keyword(s):

Market Launch

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Perceptual Maps

Creating and Marketing New Products and Services ◽

10.1201/b16854-11 ◽

2014 ◽

pp. 178-205

Keyword(s):

Perceptual Maps

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Out of the Fuzzy Front End into the Design Phase

Creating and Marketing New Products and Services ◽

10.1201/b16854-9 ◽

2014 ◽

pp. 116-149

Keyword(s):

Design Phase ◽

Fuzzy Front End ◽

Front End

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Proactive New Product Development Process

Creating and Marketing New Products and Services ◽

10.1201/b16854-13 ◽

2014 ◽

pp. 244-279

Keyword(s):

Product Development ◽

New Product Development ◽

Development Process ◽

New Product ◽

Product Development Process ◽

New Product Development Process

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The Concept Test

Creating and Marketing New Products and Services ◽

10.1201/b16854-10 ◽

2014 ◽

pp. 150-177

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New Product Innovation Strategy

Creating and Marketing New Products and Services ◽

10.1201/b16854-7 ◽

2014 ◽

pp. 56-81

Keyword(s):

Product Innovation ◽

New Product ◽

Innovation Strategy ◽

New Product Innovation

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SUSTAINABILITY IN INNOVATION MARI US CL AU DY AND ROSA N NA GA RCI A

Creating and Marketing New Products and Services ◽

10.1201/b16854-17 ◽

2014 ◽

pp. 378-411

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Product/Market Testing

Creating and Marketing New Products and Services ◽

10.1201/b16854-14 ◽

2014 ◽

pp. 280-315

Keyword(s):

Product Market

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Estimating Sales Potential

Creating and Marketing New Products and Services ◽

10.1201/b16854-12 ◽

2014 ◽

pp. 206-243

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Creating and Marketing New Products and ServicesLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Auerbach Publications

The Proactive New Product Development Process

Into the Market : Launch

Perceptual Maps

Out of the Fuzzy Front End into the Design Phase

Proactive New Product Development Process

The Concept Test

New Product Innovation Strategy

SUSTAINABILITY IN INNOVATION MARI US CL AU DY AND ROSA N NA GA RCI A

Product/Market Testing

Estimating Sales Potential

Creating and Marketing New Products and Services
Latest Publications