The Marketing Manual
Latest Publications

TOTAL DOCUMENTS

14

(FIVE YEARS 0)

H-INDEX

0

(FIVE YEARS 0)

Published By Elsevier

9780750636520

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Strategic marketing planning

The Marketing Manual ◽

10.1016/b978-0-7506-3652-0.50003-9 ◽

1998 ◽

pp. 1-16

Author(s):

M BAKER

Keyword(s):

Strategic Marketing ◽

Marketing Planning

Download Full-text

How do I get there?

The Marketing Manual ◽

10.1016/b978-0-7506-3652-0.50009-x ◽

1998 ◽

pp. 148-187

Author(s):

M BAKER

Download Full-text

References

The Marketing Manual ◽

10.1016/b978-0-7506-3652-0.50013-1 ◽

1998 ◽

pp. 273-276

Download Full-text

The marketing appreciation

The Marketing Manual ◽

10.1016/b978-0-7506-3652-0.50007-6 ◽

1998 ◽

pp. 59-104

Author(s):

M BAKER

Download Full-text

Preface

The Marketing Manual ◽

10.1016/b978-0-7506-3652-0.50002-7 ◽

1998 ◽

pp. vii-viii

Download Full-text

Extra copies of exercises

The Marketing Manual ◽

10.1016/b978-0-7506-3652-0.50012-x ◽

1998 ◽

pp. 224-272

Download Full-text

Developing a marketing orientation

The Marketing Manual ◽

10.1016/b978-0-7506-3652-0.50005-2 ◽

1998 ◽

pp. 36-50

Author(s):

M BAKER

Keyword(s):

Marketing Orientation

Download Full-text

Copyright

The Marketing Manual ◽

10.1016/b978-0-7506-3652-0.50001-5 ◽

1998 ◽

pp. iv-iv

Download Full-text

Solutions to exercises

The Marketing Manual ◽

10.1016/b978-0-7506-3652-0.50011-8 ◽

1998 ◽

pp. 197-223

Download Full-text

How will I know when I've arrived?

The Marketing Manual ◽

10.1016/b978-0-7506-3652-0.50010-6 ◽

1998 ◽

pp. 188-196

Author(s):

M BAKER

Download Full-text