Digital Marketing Fundamentals
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13
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Published By Routledge

9781003021674
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Customer acquisition: sales and pricing

2019 ◽  
pp. 342-382
Author(s):  
Stephan Schroeders ◽  
Marjolein Visser
Keyword(s):  
Customer Acquisition

Customer acquisition: digital branding

2019 ◽  
pp. 162-208
Author(s):  
Marjolein Visser ◽  
Martin Kloos ◽  
Guido van den Anker
Keyword(s):  
Customer Acquisition ◽  
Digital Branding

Customer relationship management

2019 ◽  
pp. 422-466
Author(s):  
Marjolein Visser ◽  
Marcel Fokkema
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship

Digital analytics

2019 ◽  
pp. 516-557
Author(s):  
Tom van den Berg ◽  
Marjolein Visser

Order processing

2019 ◽  
pp. 384-420
Author(s):  
Marjolein Visser ◽  
Patricia Ouwendijk ◽  
Stephan Schroeders ◽  
Ernst-Jan Kruize
Keyword(s):  
Order Processing

Market Sensing

2019 ◽  
pp. 62-119
Author(s):  
Marjolein Visser ◽  
Lucas Hulsebos ◽  
Frank van Delft

Planning and organisation

2019 ◽  
pp. 558-613
Author(s):  
Shirley Klever ◽  
Arnoud Engelfriet

Customer acquisition: recruiting visitors through paid channels

2019 ◽  
pp. 276-341
Author(s):  
Marjolein Visser ◽  
Martijn Hoving ◽  
Dennis Koops ◽  
Bart van der Kooi ◽  
Ruben van Brug
Keyword(s):  
Customer Acquisition

Customer Acquisition: recruiting visitors through owned or earned channels

2019 ◽  
pp. 210-274
Author(s):  
Marjolein Visser ◽  
Martijn Hoving ◽  
Co van Kempen ◽  
Matthijs Jansen ◽  
Martin Kloos ◽  
...  
Keyword(s):  
Customer Acquisition

Digital Marketing

2019 ◽  
pp. 10-23
Author(s):  
Marjolein Visser
Keyword(s):  
Digital Marketing
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