The Study on Digital Marketing Influences on Sales for B2B Start-Ups in South Asia

South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is concerned. The research builds a model based on brand and consumer interactions in Indian B2B markets using a vector autoregressive model to systemically analyze the cost and outcome of digital marketing efforts by the start-ups operating in South Asia. The multivariate time series analyzed in identifying simultaneous and consistent impacts by the start-ups. We use Vector autoregressive model as it allows us to analyse the relationship among the factors as it changes over time. The research finds evidence for the conceptual framework in South Asian markets. The results prove that sales are greatly influenced by digital media, and outbound marketing efforts, predominantly word of mouth, has a huge impact in building a brand image as it spread over in the social media platforms. It is observed that the digital marketing strategies and consumer interaction are the same across South Asia, but its effect varies from country to country within South Asia thus suggesting a need of developing a new strategy in digital marketing for B2B markets.

Digital Marketing Biro Haji Umroh Dalam Merekrut Jamaah Sebelum Dan Disaat Pandemi

This study aims to analyze the digital marketing strategy of the Hajj and Umrah bureau in recruiting pilgrims before and during the pandemic, as well to find out the differences in digital marketing strategies. The object of research at PT. Amanau Izzah Zamzam Sakinah Surakarta. The research method with qualitative uses primary data and secondary data. Research informants are leaders, marketing staff, digital marketing staff. Data collection techniques with interviews, observation, and documentation. Data analysis techniques through data reduction, data presentation, and drawing conclusions. The result is that the digital marketing strategies used before the pandemic were websites, Facebook, Instagram, Pinterest and WhatsApp. during a pandemic, focus on digital marketing such as websites, Facebook, and WhatsApp. The difference in the focus of the three social media is seen from the large number of registrants from the website, Facebook, and WhatsApp so that currently they are maximizing it

MENGEMBANGKAN USAHA MELALUI WEBSITE DAN DIGITAL MARKETING PADA USAHA TERALIS DI KOTA BATAM

Content management system (CMS) is something that is no longer new for all web developers (developers) because currently the platforms used by developers are almost entirely using the concept of a content management system. In this community service activity, coaching has been carried out for business actors in the Barlang Jaya Trellis trellis welding workshop or workshop to have the ability to create a media product and service that you want to market, promote and sell to potential consumers through Content management system software, namely wordpress. During the training phases, instructor deliver basics knowledge in managing websites content and processes to build it, the training includes manage the web admin section, control panel settings also distributed through training to the owners which the results expect the continuity of the development in the future. The marketing, promotion and sales media that are built based on this website are expected to be affected and boost the business possible to increase competitiveness and increase income and increase business processes efficiency in promotion or marketize the products or services and eventually increasing sales significantly.

PENDAMPINGAN PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI MARKETING PADA UMKM BAKPAO IJO LUMER

The development of technology today has been increasingly advanced and developed, especially social media that greatly impact and affect people's lives. The development of technology also has an impact on marketing, especially in the process of buying and selling, Digital Marketing is one of the marketing strategies that can reach the wider community from the top to the bottom. Research in this training uses the ABCD method or this training using the ABCD approach that is Asset Based Community Development, which prioritizes the utilization of assets and potential that exist around and owned by the community. Marketing planning in this study aims to develop MSMEs Bakpao Ijo Lumer in Milangasri District Panekan which due to pandemic vovid-19 began to decrease sales, the problems faced by bakpao ijo sellers one of them is in marketing or marketing, With this research bakpao ijo sellers can better know the benefits of technology, especially digital marketing to advertise or sell their bakpao ijo lumer food products, so that with this digital marketing sales turnover and public interest to buy bakpao ijo lumer increases, besides that sellers also get a lot of useful knowledge about digital marketing technology to be able to compete with the market and compete with other bakpao ijo products or other food products that are similar or different. Abstrak Perkembangan teknologi saat ini sudah semakin maju dan berkembang, terutama media sosial yang sangat berdampak dan mempengaruhi kehidupan masyarakat. Perkembangan teknologi juga berdampak pada pemasaran terutama dalam proses jual beli, Digital Marketing merupakan salah satu strategi pemasaran yang dapat menjangkau masyarakat luas mulai dari kalangan atas sampai bawah. Penelitian dalam pelatihan ini menggunakan metode ABCD atau Pelatihan ini menggunakan pendekatan ABCD yaitu Asset Based Community Development, yang mengutamakan pemanfaatan aset dan potensi yang ada di sekitar dan dimiliki oleh komunitas masyarakat. Perencanaan marketing dalam penelitian ini bertujuan untuk mengembangkan UMKM Bakpao Ijo Lumer didesa Milangasri Kecamatan Panekan yang akibat pandemic vovid-19 mulai menurun penjualannya, permasalahan yang dihadapi penjual bakpao ijo salah satunya adalah dalam pemasaran atau marketing, dengan penelitian ini penjual bakpao ijo bisa lebih mengetahui manfaat dari teknologi terutama digital marketing untuk mengiklankan atau menjual produk makanan bakpao ijo lumer miliknya, sehingga dengan digital marketing ini omset penjualan dan minat masyarakat untuk membeli bakpao ijo lumer meningkat, selain itu penjual juga mendapat banyak sekali ilmu yang bermanfaat mengenai teknologi digital marketing untuk bisa bersaing dengan pasar dan bersaing dengan produk bakpao ijo lain ataupun produk makanan lain yang serupa maupun berbeda.

Analisis Steategi Pemasaran Melalui Digital Marketing Dalam Meningkatkan Omzet Penjualan Batik (Studi Kasus Buaran Batik Center Pekalongan)

Perkembangan teknologi pada zaman modern ini sangat begitu pesat. Informasi dengan begitu mudahnya dapat diakses oleh semua kalangan masyarakat melalui internet. Pada penelitian yang dilakukan peneliti menggunakan jenis penelitian field research (penelitian lapangan) yaitu penelitian yang datanya dilakukan di lapangan. Sumber data yang digunakan yaitu sumber data primer dan data sekunder, dimana sumber primer didapat dari observasi dan wawancara dengan para pedagang di BBC, sementara sumber sekunder didapat dari jurnal, buku serta sumber referensi yang lainnya. Hasil dari penelitian ini menemukan bahwa hampir sebagian besar dari pedagang yang ada di pasar Batik Buaran Center (BBC) melakukan pemasaran melalui digital marketing baik itu melalui Facebook, Telegram, maupun E-Commers yang ada. Akan tetapi ada sebagian kecil juga para pedagang yang masih melakukan strategi pemasaranya secara konvensional dan masih mengandalkan para pengunjung maupun pembeli datang langsung ke tempat BBC. Omzet pendapatan maupun penjualan para pedagang juga sangat terasa penurunannya, terutama dari segi penjualan secara offline yang mengandalkan pengunjung dating, dari segi digital marketing mengalami sedikit penurunan yang tidak signifikan. Pemasaran melalui digital marketing yang membuat para pedagang masih tetap bertahan hingga sekarang dan menopang perekonomian dalam usaha batik di Pekalongan.

Strategy of Gamification, Product and Pricing: Does It Matter on Buying Interests of Fore Coffee consumers

The aims of this research is to measure the effect of gamification, variety of beverage products and prices on buying interest of Fore Coffee consumers. The data collection technique was in the form of a questionnaire using a google form link that was distributed in several whatsapp groups. The results of the questionnaire were processed using the Structural Equation Modeling Analysis Technique with the SmartPLS application. The results show that the Gamifications contained in the application have an influence on consumer buying interest, seen from the results of testing the proposed model hypothesis. The T-value for the gamification variable is 2,934, which is greater than 1.96. The variety of beverage products found in the coffee application has an influence on consumer buying interest, seen from the results of hypothesis testing with a Tstatistic value of 3.646 which is greater than 1.96. Hypothesis testing shows that the price is not significant to the buying interest of front coffee consumers with a value of 1.94 which is smaller than 1.96. For further research, it can be developed with other gamification benefits embedded in online shopping applications, so that it can add to the repertoire of knowledge in the world of digital marketing.

Current Trends in Digital Marketing Communication

In the 21st century, businesses and communicators have faced new challenges. In the era of modern technology, internationalization and globalization, marketing communication implements new tools, trends and opportunities. Internet and technological development have opened up the potential for two-way marketing communication and online as well as offline communications are required for companies.