The Marketing of Technology Intensive Products and Services
Latest Publications

TOTAL DOCUMENTS

25

(FIVE YEARS 0)

H-INDEX

0

(FIVE YEARS 0)

Published By John Wiley & Sons, Inc.

9781118557655, 9781848211049

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Business Models: The Engines of the New Economy

The Marketing of Technology Intensive Products and Services ◽

10.1002/9781118557655.ch4 ◽

2013 ◽

pp. 29-78

Keyword(s):

Business Models ◽

New Economy

Download Full-text

The New Operating Context

The Marketing of Technology Intensive Products and Services ◽

10.1002/9781118557655.ch7 ◽

2013 ◽

pp. 103-121

Download Full-text

Bridging People, Markets and Technologies

The Marketing of Technology Intensive Products and Services ◽

10.1002/9781118557655.ch6 ◽

2013 ◽

pp. 97-102

Download Full-text

A Few Key Points a Technical Manager Should Know

The Marketing of Technology Intensive Products and Services ◽

10.1002/9781118557655.ch2 ◽

2013 ◽

pp. 9-26

Keyword(s):

Key Points

Download Full-text

Management Issues for the Next Decade

The Marketing of Technology Intensive Products and Services ◽

10.1002/9781118557655.ch15 ◽

2013 ◽

pp. 187-192

Keyword(s):

Management Issues

Download Full-text

The Sales World

The Marketing of Technology Intensive Products and Services ◽

10.1002/9781118557655.ch12 ◽

2013 ◽

pp. 153-165

Download Full-text

The New Operating Context

The Marketing of Technology Intensive Products and Services ◽

10.1002/9781118557655.ch1 ◽

2013 ◽

pp. 1-7

Download Full-text

Pricing

The Marketing of Technology Intensive Products and Services ◽

10.1002/9781118557655.ch9 ◽

2013 ◽

pp. 127-133

Download Full-text

Marketing Plans

The Marketing of Technology Intensive Products and Services ◽

10.1002/9781118557655.ch8 ◽

2013 ◽

pp. 123-125

Download Full-text

Understanding the Customer

The Marketing of Technology Intensive Products and Services ◽

10.1002/9781118557655.ch3 ◽

2013 ◽

pp. 27-28

Download Full-text