Advertising Management in a Digital Environment
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16

(FIVE YEARS 16)

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Published By Routledge

9781003107828

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Introduction

Advertising Management in a Digital Environment ◽

10.4324/9781003107828-1 ◽

2021 ◽

pp. 1-8

Author(s):

Larry D. Kelley ◽

Kim Bartel Sheehan

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Advertising ethics and social responsibility across cultures

Advertising Management in a Digital Environment ◽

10.4324/9781003107828-4 ◽

2021 ◽

pp. 37-47

Author(s):

Larry D. Kelley ◽

Kim Bartel Sheehan

Keyword(s):

Social Responsibility ◽

Advertising Ethics

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Managing creative people

Advertising Management in a Digital Environment ◽

10.4324/9781003107828-9 ◽

2021 ◽

pp. 107-114

Author(s):

Larry D. Kelley ◽

Kim Bartel Sheehan

Keyword(s):

Creative People

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Handling tricky situations

Advertising Management in a Digital Environment ◽

10.4324/9781003107828-11 ◽

2021 ◽

pp. 126-135

Author(s):

Larry D. Kelley ◽

Kim Bartel Sheehan

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Making strategic decisions in advertising management within a brand perspective

Advertising Management in a Digital Environment ◽

10.4324/9781003107828-13 ◽

2021 ◽

pp. 146-159

Author(s):

Larry D. Kelley ◽

Kim Bartel Sheehan

Keyword(s):

Strategic Decisions ◽

Advertising Management

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An overview of advertising personnel management

Advertising Management in a Digital Environment ◽

10.4324/9781003107828-7 ◽

2021 ◽

pp. 85-95

Author(s):

Larry D. Kelley ◽

Kim Bartel Sheehan

Keyword(s):

Personnel Management

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The new world of advertising management

Advertising Management in a Digital Environment ◽

10.4324/9781003107828-2 ◽

2021 ◽

pp. 9-24

Author(s):

Larry D. Kelley ◽

Kim Bartel Sheehan

Keyword(s):

New World ◽

Advertising Management

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Understanding the role of finance and budgeting

Advertising Management in a Digital Environment ◽

10.4324/9781003107828-5 ◽

2021 ◽

pp. 48-67

Author(s):

Larry D. Kelley ◽

Kim Bartel Sheehan

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Adjusting to being a new manager in advertising

Advertising Management in a Digital Environment ◽

10.4324/9781003107828-8 ◽

2021 ◽

pp. 96-106

Author(s):

Larry D. Kelley ◽

Kim Bartel Sheehan

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Aligning strategy to cultural differences in advertising management

Advertising Management in a Digital Environment ◽

10.4324/9781003107828-14 ◽

2021 ◽

pp. 160-170

Author(s):

Larry D. Kelley ◽

Kim Bartel Sheehan

Keyword(s):

Cultural Differences ◽

Advertising Management

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