Marketing Review St Gallen
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1862-5991, 1865-6544
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Key Account Management: Selling? Providing Services? … Or Both?

2015 ◽  
Vol 32 (6) ◽  
pp. 70-79 ◽  
Author(s):  
Björn S. Ivens ◽  
Barbara Niersbach ◽  
Catherine Pardo
Keyword(s):  
Key Account Management ◽  
Account Management ◽  
Key Account

Mit Kundensegmentierung zur effizienten Vertriebssteuerung

2015 ◽  
Vol 32 (6) ◽  
pp. 62-69
Author(s):  
Michael Ahlers

Social-Media-Kompetenz: Der vergessene Erfolgsfaktor im modernen Vertrieb

2015 ◽  
Vol 32 (6) ◽  
pp. 54-61
Author(s):  
Melanie Bowen ◽  
Alexander Haas
Keyword(s):  
Social Media

Kundenstatus im Vertrieb: Dos and Don’ts

2015 ◽  
Vol 32 (6) ◽  
pp. 80-88
Author(s):  
Hauke Wetzel ◽  
Sebastian Klein ◽  
Maik Hammerschmidt

scholarly journals Excellence in Sales Management

2015 ◽  
Vol 32 (6) ◽  
pp. 3-3
Author(s):  
Christian Schmitz ◽  
Jan Wieseke
Keyword(s):  
Sales Management

Call for Papers

2015 ◽  
Vol 32 (6) ◽  
pp. 101-102

Technologieakzeptanz von Verkäufern als Herausforderung

2015 ◽  
Vol 32 (6) ◽  
pp. 36-43
Author(s):  
Philipp Spreer ◽  
Klaus Gutknecht
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