Green Marketing in Emerging Economies - Palgrave Studies of Marketing in Emerging Economies
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(FIVE YEARS 11)

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Published By Springer International Publishing

9783030825713, 9783030825720

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Green Brand Equity in an Emerging Economy: Ghana in Perspective

Green Marketing in Emerging Economies - Palgrave Studies of Marketing in Emerging Economies ◽

10.1007/978-3-030-82572-0_9 ◽

2022 ◽

pp. 193-224

Author(s):

Ebenezer Asare Effah ◽

Robert E. Hinson

Keyword(s):

Brand Equity ◽

Emerging Economy

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A Theoretical Framework for the Influence of Green Marketing Communication on Consumer Behaviour in Emerging Economies

Green Marketing in Emerging Economies - Palgrave Studies of Marketing in Emerging Economies ◽

10.1007/978-3-030-82572-0_11 ◽

2022 ◽

pp. 253-274

Author(s):

Nguyen Phong Nguyen ◽

Emmanuel Mogaji

Keyword(s):

Emerging Economies ◽

Consumer Behaviour ◽

Theoretical Framework ◽

Green Marketing ◽

Marketing Communication

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Green Branding Implementations in Hard-Discount, Low-Cost Turkish Textile Brands

Green Marketing in Emerging Economies - Palgrave Studies of Marketing in Emerging Economies ◽

10.1007/978-3-030-82572-0_8 ◽

2022 ◽

pp. 167-191

Author(s):

Derya Yalçın

Keyword(s):

Low Cost

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Green Integrated Marketing Communications

Green Marketing in Emerging Economies - Palgrave Studies of Marketing in Emerging Economies ◽

10.1007/978-3-030-82572-0_2 ◽

2022 ◽

pp. 19-41

Author(s):

Genevieve Bosah

Keyword(s):

Marketing Communications ◽

Integrated Marketing Communications ◽

Integrated Marketing

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Green Marketing in Emerging Economies: Communication and Brand Perspective: An Introduction

Green Marketing in Emerging Economies - Palgrave Studies of Marketing in Emerging Economies ◽

10.1007/978-3-030-82572-0_1 ◽

2022 ◽

pp. 1-16

Author(s):

Emmanuel Mogaji ◽

Ogechi Adeola ◽

Isaiah Adisa ◽

Robert E. Hinson ◽

Chipo Mukonza ◽

...

Keyword(s):

Emerging Economies ◽

Green Marketing

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A Critical Perspective on Greenwashing Under the Roof of Corporate Environmentalism

Green Marketing in Emerging Economies - Palgrave Studies of Marketing in Emerging Economies ◽

10.1007/978-3-030-82572-0_6 ◽

2022 ◽

pp. 119-140

Author(s):

Mine Bertan Yılmaz ◽

Banu Baybars

Keyword(s):

Critical Perspective ◽

Corporate Environmentalism

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Environmentalist Political Communication: Nation-Branding and Political Socialization Through Environmentalism

Green Marketing in Emerging Economies - Palgrave Studies of Marketing in Emerging Economies ◽

10.1007/978-3-030-82572-0_10 ◽

2022 ◽

pp. 225-249

Author(s):

Ahmet İlkay Ceyhan

Keyword(s):

Political Communication ◽

Political Socialization ◽

Nation Branding

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Green Marketing and Consumer Scepticism in Emerging Economies

Green Marketing in Emerging Economies - Palgrave Studies of Marketing in Emerging Economies ◽

10.1007/978-3-030-82572-0_4 ◽

2022 ◽

pp. 75-94

Author(s):

Neha Upadhyay ◽

Varsha Jain

Keyword(s):

Emerging Economies ◽

Green Marketing

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Green Marketing Communication and Consumer Response in Emerging Markets

Green Marketing in Emerging Economies - Palgrave Studies of Marketing in Emerging Economies ◽

10.1007/978-3-030-82572-0_3 ◽

2022 ◽

pp. 43-73

Author(s):

Mohammed Majeed

Keyword(s):

Emerging Markets ◽

Consumer Response ◽

Green Marketing ◽

Marketing Communication

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Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets

Green Marketing in Emerging Economies - Palgrave Studies of Marketing in Emerging Economies ◽

10.1007/978-3-030-82572-0_7 ◽

2022 ◽

pp. 143-165

Author(s):

Mohammed Majeed ◽

Shaibu Baanni Azumah ◽

Charles Asare

Keyword(s):

Emerging Markets ◽

Brand Equity ◽

Purchase Intention

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Green Marketing in Emerging Economies - Palgrave Studies of Marketing in Emerging EconomiesLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Green Brand Equity in an Emerging Economy: Ghana in Perspective

A Theoretical Framework for the Influence of Green Marketing Communication on Consumer Behaviour in Emerging Economies

Green Branding Implementations in Hard-Discount, Low-Cost Turkish Textile Brands

Green Integrated Marketing Communications

Green Marketing in Emerging Economies: Communication and Brand Perspective: An Introduction

A Critical Perspective on Greenwashing Under the Roof of Corporate Environmentalism

Environmentalist Political Communication: Nation-Branding and Political Socialization Through Environmentalism

Green Marketing and Consumer Scepticism in Emerging Economies

Green Marketing Communication and Consumer Response in Emerging Markets

Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets

Green Marketing in Emerging Economies - Palgrave Studies of Marketing in Emerging Economies
Latest Publications