Global Advertising Practice in a Borderless World
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16

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Published By Routledge

9781315688626

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Indian advertising in the context of globalisation

Global Advertising Practice in a Borderless World ◽

10.4324/9781315688626-12 ◽

2017 ◽

pp. 158-170

Author(s):

Hari Sreekumar ◽

Rohit Varman

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Advertising in the Middle East and Western Asia

Global Advertising Practice in a Borderless World ◽

10.4324/9781315688626-11 ◽

2017 ◽

pp. 144-157 ◽

Author(s):

Reza Semnani Jazani

Keyword(s):

Middle East ◽

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Globalisation, branding and advertising’s stakeholders

Global Advertising Practice in a Borderless World ◽

10.4324/9781315688626-3 ◽

2017 ◽

pp. 22-41

Author(s):

Linda Brennan ◽

Robert Crawford

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Advertising in Western Europe

Global Advertising Practice in a Borderless World ◽

10.4324/9781315688626-8 ◽

2017 ◽

pp. 99-113

Author(s):

Isidoro Arroyo-Almaraz ◽

Lilia Ivana Mamic

Keyword(s):

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Digital advertising and the new world of ‘viral’ advertising

Global Advertising Practice in a Borderless World ◽

10.4324/9781315688626-4 ◽

2017 ◽

pp. 42-58 ◽

Author(s):

Lukas Parker ◽

Dang Nguyen ◽

Linda Brennan

Keyword(s):

New World ◽

Viral Advertising

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Globalisation of advertising

Global Advertising Practice in a Borderless World ◽

10.4324/9781315688626-2 ◽

2017 ◽

pp. 12-21 ◽

Author(s):

John Sinclair

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Advertising in Singapore

Global Advertising Practice in a Borderless World ◽

10.4324/9781315688626-13 ◽

2017 ◽

pp. 171-191

Author(s):

Peter Ling

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Introduction

Global Advertising Practice in a Borderless World ◽

10.4324/9781315688626-1 ◽

2017 ◽

pp. 1-11

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Latin America and its influence on global creative advertising

Global Advertising Practice in a Borderless World ◽

10.4324/9781315688626-6 ◽

2017 ◽

pp. 73-86

Author(s):

Marta Mensa Torras

Keyword(s):

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American advertising and the politics of consumption 1

Global Advertising Practice in a Borderless World ◽

10.4324/9781315688626-5 ◽

2017 ◽

pp. 59-72

Author(s):

Jean M. Grow

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