Data Analytics in Marketing, Entrepreneurship, and Innovation
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Published By Auerbach Publications

9780429196614
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Big Data Analytics

2020 ◽  
pp. 123-132
Author(s):  
Sujni Paul
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics

Marketing Analytics

2020 ◽  
pp. 107-121
Author(s):  
Tabani Ndlovu ◽  
Sihle Ndlovu
Keyword(s):  
Marketing Analytics

Innovation Analytics

2020 ◽  
pp. 15-30
Author(s):  
Eman Zabalawi ◽  
Alia Al Jammal

Data Analytics in Marketing and Customer Analytics

2020 ◽  
pp. 83-106
Author(s):  
Rajasekhara Mouly Potluri ◽  
Gerry N. Muuka
Keyword(s):  
Data Analytics ◽  
Customer Analytics

Business Analytics: Through SIoT and SIoV

2020 ◽  
pp. 1-14
Author(s):  
Mounir Kehal
Keyword(s):  
Business Analytics
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