Masters of Advertising Copy
Latest Publications

TOTAL DOCUMENTS

25

(FIVE YEARS 25)

H-INDEX

1

(FIVE YEARS 1)

Published By Routledge

9781315763019

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Emotion and Style in Advertising Copy

Masters of Advertising Copy ◽

10.4324/9781315763019-5 ◽

2020 ◽

pp. 91-111

Author(s):

James Wallen

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Advertising Copy and the So-Called “Average Woman”

Masters of Advertising Copy ◽

10.4324/9781315763019-14 ◽

2020 ◽

pp. 223-244 ◽

Author(s):

Christine Frederick

Keyword(s):

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Making Advertisements Read

Masters of Advertising Copy ◽

10.4324/9781315763019-11 ◽

2020 ◽

pp. 195-206

Author(s):

F. R. Feland

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Advertising Copy and the Writer*

Masters of Advertising Copy ◽

10.4324/9781315763019-1 ◽

2020 ◽

pp. 45-51

Author(s):

F. Irving Fletcher

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Copy—Good, Bad, and Indifferent

Masters of Advertising Copy ◽

10.4324/9781315763019-7 ◽

2020 ◽

pp. 125-147

Author(s):

Richard A. Foley

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The Underlying Principles of Good Copy

Masters of Advertising Copy ◽

10.4324/9781315763019-4 ◽

2020 ◽

pp. 75-89

Author(s):

Theodore F. MacManus

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Old and New Days in Advertising Copy

Masters of Advertising Copy ◽

10.4324/9781315763019-25 ◽

2020 ◽

pp. 381-392

Author(s):

John Lee Mahin

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What Makes Good Retail Copy?

Masters of Advertising Copy ◽

10.4324/9781315763019-23 ◽

2020 ◽

pp. 359-370

Author(s):

Ruth Leigh

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The Copy Writer’s Work Bench

Masters of Advertising Copy ◽

10.4324/9781315763019-20 ◽

2020 ◽

pp. 311-326

Author(s):

John Starr Hewitt

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Believable Advertising

Masters of Advertising Copy ◽

10.4324/9781315763019-15 ◽

2020 ◽

pp. 245-262

Author(s):

O. A. Owen

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