The Psychology of Advertising
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9780429326981
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Advertising in the new millennium

2020 ◽  
pp. 345-384
Author(s):  
Bob M. Fennis ◽  
Wolfgang Stroebe
Keyword(s):  
New Millennium

How advertising affects consumer memory

2020 ◽  
pp. 89-130
Author(s):  
Bob M. Fennis ◽  
Wolfgang Stroebe
Keyword(s):  
Consumer Memory

Beyond persuasion

2020 ◽  
pp. 303-344
Author(s):  
Bob M. Fennis ◽  
Wolfgang Stroebe

How advertising influences buying behaviour

2020 ◽  
pp. 257-302
Author(s):  
Bob M. Fennis ◽  
Wolfgang Stroebe
Keyword(s):  
Buying Behaviour

How consumers form attitudes towards products

2020 ◽  
pp. 131-185
Author(s):  
Bob M. Fennis ◽  
Wolfgang Stroebe

Setting the stage

2020 ◽  
pp. 1-51
Author(s):  
Bob M. Fennis ◽  
Wolfgang Stroebe

How consumers yield to advertising

2020 ◽  
pp. 187-255
Author(s):  
Bob M. Fennis ◽  
Wolfgang Stroebe
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