The Influence of Promotional Mix on Female Consumers’ Buying Behaviour

The skin care industry has become very competitive today. The demand for skin care products has grown rapidly due to the growth in the population of working females and the penetration of Korean culture among Malaysians. Hence, this study aims to investigate the influence of promotional mix on buying behaviour of female consumers towards skin care products. This study has recruited 200 female respondents from Melaka using convenience sampling. The data was collected using a set of self-administered questionnaires. Advertising, sales promotion, direct marketing, personal selling and public relations were included in the research model to predict buying behaviour of female consumers towards skin care products. Data analysis which involves measurement model and structural model were performed using PLS-SEM. Sales promotion and public relation both influence buying behaviour significantly. Advertising, direct selling and personal selling, however, were found to be non-significant. The findings have thus implied that sales promotion and public relation are important factors of buying behaviour of female consumers towards skin care products. This study has provided valuable information and insightful input to the marketers of skin care products.

A Study on Buying Behaviour and Usage of Mobile Phone Among Generation Z in Madurai City

Mobile phone plays a predominant role in the modern because mobile phones are used by people at all levels. Generation Z, have never known a world without the Internet, cell phones or ipods."Generation Z" -- independent, stubborn, pragmatic and always in a rush. These youngsters, born after 1995 and unaware of a world without Internet, live a life that seems a million miles removed from the hopes, dreams and morals of previous generations. They are so hooked into the digital world that some academics have nicknamed them "the mutants". Gen Z, also known as iGeneration, Homeland Generation.

A study on investigating the impact of website features on online impulse buying behaviour

E-commerce has led to many deliveries in business relationships specially used for online shopping. Given the growth of e-commerce to increase e-shopping, researchers can be investigated in this area in recent years. This paper aims to investigate the effect of website features on online impulse buying behaviour (OIBB). A questionnaire survey was conducted on the users of the Digi Kala website. They have made an impulsive online purchase at least once from the DigiKala website in Arak city, Iran. A relative stratified sampling technique was utilized for data collection. The data were analyzed statistically. The results show that: All research hypotheses have been confirmed. Among the research variables for the research's statistical sample, service quality and visual attraction affect online impulsive shopping behaviour.

Application of E-Pharmacies in India

Consumer convenience and access are improved through E-pharmacy. This will mostly benefit chronic old patients living in nuclear families, as well as people who are unable to travel to a pharmacy. E-pharmacy also offers competitive prices, making drugs more affordable to those who are less well-off. Consumers in India focused on staying indoors after the COVID-19 lockdown was announced, which forced people to go digital, whether to pay bills or contact doctors. There are no exceptions when it comes to e-pharmacies. Brick-and-mortar pharmacies' home delivery of medicines has also increased. The aim of this paper is to discover and experimentally validate the many characteristics that influence customer acceptance, usage, and intent to suggest E-pharmacy for pharmaceutical purchases. This paper also aims to identify the factors that influence customers on choosing between the various e-pharmacies (PharmEasy, Tata 1mg, Net Meds, Apollo 24x7) providing their service in the market. For this research, the information from 106 respondents was collected and it was found that factors like ease of buying, discounts, user experience, customer care, and availability of the medicines/healthcare products influences their buying behaviour.

Pengaruh persepsi harga, kontrol diri, dan literasi ekonomi terhadap perilaku pembelian impulsif produk baju pada mahasiswa S1 pendidikan ekonomi Universitas Negeri Malang angkatan 2017

Impulsive buying behavior is buying behavior based on sudden desire without any consideration or planning. This research aims to determine the effect of price perception, self-control, and economic literacy on the impulsive buying behaviour of the students of S1 Economic Education, State University of Malang in academic 2017. Data collection techniques used questionnaires and tests. The results showed that: (1) there was a negative and significant effect of perceived price on the impulsive buying behavior of clothing products with an effective contribution of 25.65%. (2) There was a negative and significant effect of self-control on impulsive buying behavior for clothing products with an effective contribution of 23.34%. (3) There was a negative and significant effect of economic literacy on impulsive buying behavior for clothing products with an effective contribution of 12.57%. Abstrak Perilaku pembelian impulsif adalah perilaku pembelian yang terjadi karena didasari keinginan secara tiba-tiba tanpa suatu pertimbangan atau perencanaan sebelumnya.Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, kontrol diri, dan literasi ekonomi terhadap perilaku pembelian impulsif produk baju mahasiswa S1 Pendidikan Ekonomi Universitas Negeri Malang angkatan 2017. Teknik pengumpulan data menggunakan angket dan tes. Hasil penelitian menunjukkan bahwa: (1) Terdapat pengaruh negatif dan signifikan persepsi harga terhadap perilaku pembelian impulsif produk baju dengan sumbangan efektif sebesar 25,65%. (2) Terdapat pengaruh negatif dan signifikan kontrol diri terhadap perilaku pembelian impulsif produk baju dengan sumbangan efektif sebesar 23,34%. (3) Terdapat pengaruh negatif dan signifikan literasi ekonomi terhadap perilaku pembelian impulsif produk baju dengan sumbangan efektif 12,57%.