Strategic Management — New Rules for Old Europe
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9783834902115

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The Delights and Dangers of Global Branding: From Worldwide Brands to a Global/Local Dialectic

Strategic Management — New Rules for Old Europe ◽

10.1007/978-3-8349-9254-3_7 ◽

2007 ◽

pp. 137-158

Author(s):

Benoît Heilbrunn

Keyword(s):

Global Branding

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Banking Supervision in Europe: From Basel I to Basel II

Strategic Management — New Rules for Old Europe ◽

10.1007/978-3-8349-9254-3_4 ◽

2007 ◽

pp. 73-82

Author(s):

Hartmut Bieg ◽

Gregor Krämer

Keyword(s):

Basel Ii ◽

Banking Supervision

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European Labour Markets: From Low to High Labour Demand Elasticities

Strategic Management — New Rules for Old Europe ◽

10.1007/978-3-8349-9254-3_1 ◽

2007 ◽

pp. 3-23

Author(s):

Udo Broll ◽

Sabine Hansen

Keyword(s):

Labour Markets ◽

Labour Demand ◽

Demand Elasticities

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International Supplier Relationship Management: From Transactional to Relational Purchasing

Strategic Management — New Rules for Old Europe ◽

10.1007/978-3-8349-9254-3_11 ◽

2007 ◽

pp. 247-270 ◽

Author(s):

Hanna Schramm-Klein ◽

Dirk Morschett

Keyword(s):

Relationship Management ◽

Supplier Relationship Management ◽

Supplier Relationship

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European (Virtual) Team-Building: From Optimism to Efficiency

Strategic Management — New Rules for Old Europe ◽

10.1007/978-3-8349-9254-3_9 ◽

2007 ◽

pp. 203-225 ◽

Author(s):

Volker Stein

Keyword(s):

Team Building ◽

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Relationship Marketing in European Consumer Goods Markets: From Marketing Mix Orientation to Customer Life Cycle Management

Strategic Management — New Rules for Old Europe ◽

10.1007/978-3-8349-9254-3_6 ◽

2007 ◽

pp. 123-136

Author(s):

Ralf Terlutter ◽

Peter Weinberg

Keyword(s):

Relationship Marketing ◽

Consumer Goods ◽

Life Cycle Management ◽

Marketing Mix ◽

Customer Life Cycle ◽

European Consumer

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European Entrepreneurship: From Deterministic Government Policy to Market Experimentation

Strategic Management — New Rules for Old Europe ◽

10.1007/978-3-8349-9254-3_5 ◽

2007 ◽

pp. 83-119

Author(s):

S. Ramakrishna Velamuri ◽

Marc Sosna

Keyword(s):

Government Policy

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Accounting in Europe: From National Accounting Charts to Globally Converging Standards

Strategic Management — New Rules for Old Europe ◽

10.1007/978-3-8349-9254-3_3 ◽

2007 ◽

pp. 41-72

Author(s):

Kartheinz Küting ◽

Matthias Heiden

Keyword(s):

National Accounting

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Dynamics of the Internationalisation of European Retailing: From a National to a European Perspective

Strategic Management — New Rules for Old Europe ◽

10.1007/978-3-8349-9254-3_8 ◽

2007 ◽

pp. 159-200 ◽

Author(s):

Bernhard Swoboda ◽

Sandra Schwarz

Keyword(s):

European Perspective

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Sense-Making Processes in the Council of Ministers: From the ECSC to the European Constitution

Strategic Management — New Rules for Old Europe ◽

10.1007/978-3-8349-9254-3_2 ◽

2007 ◽

pp. 25-40

Author(s):

Wichard Woyke

Keyword(s):

Sense Making ◽

European Constitution ◽

Council Of Ministers

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