The inadequate approach of Directive (EU) 2019/771 towards the circular economy

The current social context (overconsumption, planned obsolescence, etc.) will be presented in this paper to illustrate the need for the European Consumer Law to be more aligned with sustainability objectives. To this end, the relatively recent Directive (EU) 2019/771 on certain aspects concerning contracts for the sale of goods will be analysed to conclude that it does not reflect any of the guidelines contained in the two Action Plans for the circular economy (2015 and 2020). Despite the fact that this Directive (EU) 2019/771 aims at full harmonization, a certain margin of manoeuvre is (fortunately) granted in favour of the Member States. Finally, a reference to the possibility of the market moving towards circularity (as there is now a greater demand for sustainable products) will also be made.

A Bag for All Systems: Historicizing Shopping Bags in Eastern European Consumer Culture, 1980–2000

Amidst widespread shortages in the 1980s, consumers in late communist-era Eastern Europe strategically carried shopping bags with them everywhere in case an opportunity to pick up scarce goods arose. After 1989, the routine use of reusable string shopping bags declined in favor of single-use plastic bags provided in supermarkets. Over time, however, string bags were widely reconstituted as a popular nostalgic commodity. This paralleled, in reverse, the trajectory of plastic bags, especially those bearing Western branding, which had been desired but scarce commodities in the 1980s before postcommunist reforms rendered them ubiquitous. In this article, I argue that the shopping bag’s function as both an instrument of consumption and a potential commodity in and of itself helps us better historicize how late communist shortage, the rupture of 1989, and the ensuing period of change transformed the perception and memory of the role of material objects in late twentieth-century Eastern Europe. To ascertain how their embedded meaning and social function has been constantly repurposed, I analyze representations of shopping bags in print and media culture from the 1980s and 1990s as well as nostalgic sources created more recently, alongside anecdotes and recollections in academic and commercial texts.

Methodological Perspective for Assessing European Consumers’ Awareness of Cybersecurity and Sustainability in E-Commerce

The increasing European consumer awareness of cybersecurity and sustainability issues in e-commerce is raising key methodological concerns. In a field like this, still unexplored by scholars, it is crucial to identify reliable data as well as to choose the modalities of combining primary and secondary data. As the robustness of the outcome of a study on a complex issue is highly sensitive to the quality of the data used, this paper is a communication that aims to complement and support previously published empirical research. This communication describes the methodological path to collect, integrate, and process data from different sources to interpret European consumers’ attitudes towards cybersecurity and sustainability during e-commerce. In fact, COVID-19 has driven many users to shop online, raising concerns especially about the security of digital transactions. Scientific studies analyzing these effects are still lacking in the literature and therefore this paper aims to fill this gap. The limits of a rigid dataset such as Eurostat’s are overcome by integrating the results of European citizens’ behavior during online purchases, with a survey that involved some experts appropriately selected by the research team. The combination of primary and secondary sources of data and the application of a hybrid methodological approach using MCDA (multi-criteria decision analysis) and a Likert scale allowed new information that fills some gaps in the literature to be extracted from the data. How European citizens correlate e-commerce with cybersecurity and sustainability emerged, thus providing important insights for decision-makers.

European Consumers’ Willingness to Pay for Red Meat Labelling Attributes

Food consumption in Europe is changing. Red meat consumption has been steadily decreasing in the past decades. The rising interest of consumers for healthier and more sustainable meat products provides red meat producers with the opportunity to differentiate their offers by ecolabels, origin and health claims. This international study analyses the European consumer preferences for red meat (beef, lamb and goat) in seven countries: Finland, France, Greece, Italy, Spain, Turkey and the United Kingdom. Through a choice experiment, 2900 responses were collected. Mixed multinomial logit models were estimated to identify heterogeneous preferences among consumers at the country level. The results indicate substantial differences between the most relevant attributes for the average consumer, as well as their willingness to pay for them in each country. Nevertheless, national origin and organic labels were highly valued in most countries.

European Consumers’ Willingness to Pay for Red Meat Attributes

Food consumption in Europe is changing. Red meat consumption has been steadily decreasing in the past decades. The rising interest of consumers for healthier and more sustainable meat products provide red meat producers with the opportunity to differentiate their offers by ecolabels, origin and health claims. This international study analyses the European consumer preferences for red meat (beef, lamb and goat) in seven countries: Finland, France, Greece, Italy, Spain, Turkey and the United Kingdom. Through a choice experiment, 2.900 responses were collected. Mixed multinomial logit models were estimated to identify heterogeneous preferences among consumers at the country level. Results indicate substantial differences between the most relevant attributes for the average consumers, as well as their willingness to pay for them in each country. Nevertheless, national origin and organic labels were highly valued in most countries.

Management Strategies and Collaborative Relationships for Sustainability in the Agrifood Supply Chain

The present article proposes a complete framework for supply chain strategy (SCS) analysis that is adapted to the specific characteristics of the agrifood chain, thereby facilitating the management of the former. As a specific case of analysis, the horticultural supply chain, originating in Spain and ending with the European consumer, was analyzed, taking as a reference the marketing companies at origin (mainly social economy companies, that is, cooperatives). In addition, a survey of marketing companies is conducted to possibly determine which explicit cooperative growth strategies may include horizontal and vertical collaboration relationships with other members of the chain. The aim was to analyze with whom the horticultural commercialization company collaborates within the supply chain and the key points of such a collaboration. A model analyzing the influence of collaboration on company performance was also considered. The results reveal that, in recent years, aspects related to quality and health have been surpassed and replaced by the concept of sustainability within a framework of collaboration with customers. Additionally, upstream collaboration has been found to be, in most cases, more profitable than collaboration with customers. In any case, it became evident that there is a need to expand collaboration within the chain by incorporating the supplier of the supplier, with the aim of making the chain more profitable.