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Measuring Marketing
Latest Publications
TOTAL DOCUMENTS
16
(FIVE YEARS 0)
H-INDEX
0
(FIVE YEARS 0)
Published By De Gruyter
9781501507304
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Latest Documents
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Part 5: Product/Offering Metrics
Measuring Marketing
◽
10.1515/9781501507304-005
◽
2017
◽
pp. 143-152
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Frontmatter
Measuring Marketing
◽
10.1515/9781501507304-fm
◽
2017
◽
pp. i-iv
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Contents
Measuring Marketing
◽
10.1515/9781501507304-toc
◽
2017
◽
pp. xi-xiv
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Part 9: Digital/Social Metrics
Measuring Marketing
◽
10.1515/9781501507304-009
◽
2017
◽
pp. 221-250
Keyword(s):
Social Metrics
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Part 1: Corporate Financial Metrics
Measuring Marketing
◽
10.1515/9781501507304-001
◽
2017
◽
pp. 1-30
Keyword(s):
Financial Metrics
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Part 2: Marketing Planning Measures
Measuring Marketing
◽
10.1515/9781501507304-002
◽
2017
◽
pp. 31-62
Keyword(s):
Marketing Planning
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Part 4: Customers Metrics
Measuring Marketing
◽
10.1515/9781501507304-004
◽
2017
◽
pp. 85-142
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Introduction
Measuring Marketing
◽
10.1515/9781501507304-014
◽
2017
◽
pp. xv-xvi
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Part 3: Brand Metrics
Measuring Marketing
◽
10.1515/9781501507304-003
◽
2017
◽
pp. 63-84
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Part 8: Direct Marketing Metrics
Measuring Marketing
◽
10.1515/9781501507304-008
◽
2017
◽
pp. 207-220
Keyword(s):
Direct Marketing
◽
Marketing Metrics
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