The Handbook of Communication Engagement
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Published By John Wiley & Sons, Inc.

9781119167600, 9781119167495
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Coworkership and Engaged Communicators

2018 ◽  
pp. 205-220 ◽  
Author(s):  
Mats Heide ◽  
Charlotte Simonsson

The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities

2018 ◽  
pp. 491-504 ◽  
Author(s):  
Jana Lay-Hwa Bowden ◽  
Jodie Conduit ◽  
Linda D. Hollebeek ◽  
Vilma Luoma-aho ◽  
Birgit Andrine Apenes Solem
Keyword(s):  
Social Capital ◽  
Consumer Engagement ◽  
Brand Communities ◽  
Online Brand Communities

Engagement in Conflict

2018 ◽  
pp. 187-204 ◽  
Author(s):  
Tyler R. Harrison ◽  
Jessica Wendorf Muhamad

Consumer Engagement in the Digital Era

2018 ◽  
pp. 453-473 ◽  
Author(s):  
Wolfgang Weitzl ◽  
Sabine Einwiller
Keyword(s):  
Consumer Engagement ◽  
Digital Era
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