scholarly journals PENGARUH STRATEGI GREEN MARKETING TERHADAP PILIHAN KONSUMEN MELALUI PENDEKATAN MARKETING MIX

2021 ◽  
Vol 16 (2) ◽  
pp. 105-114
Author(s):  
Feriandy Feriandy
Keyword(s):  
Marketing Strategy ◽  
Significant Influence ◽  
Consumer Choice ◽  
Random Sampling ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Green Marketing ◽  
Entire Population ◽  
A Company

Green Marketing Strategy is a one-way marketing strategy flow that is made to direct someone to buy theproduction produced by the company. Consumer Choice through the marketing mix approach is a reference to thesuccess of a company in providing its services to consumers. The purpose of this research is to find out whether thereis an effect of Green Marketing Strategy on Consumer Choicethrough the Marketing Mix Approach at PT. AskotamaInti Nusantara.“The sampling technique used in this study the author uses the Random Sampling technique(Randomly on All Consumers) where each member of the population has the same opportunity to be selected as theoverall sample, but the sample in this study is the entire population that is sampled .“The results obtained thatpartially and simultaneously there is a positive and significant influence betweenthe Green Marketing Strategy onConsumer Choices Through the Marketing Mix Approach.“Keywords: GreenMarketing Strategy and Consumer Choice Through the Marketing Mix Approach.

scholarly journals ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN IKLAN TERHADAP KEPUASAN PEMBELIAN PADA PT. ASKOTAMA INTI NUSANTARA

2021 ◽  
Vol 16 (2) ◽  
pp. 115-128
Author(s):  
Bambang Ermansyah Saragaih
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Random Sampling ◽  
Sampling Technique ◽  
Entire Population ◽  
Business World ◽  
Price Advertising ◽  
Purchase Satisfaction

The  development  of  the  business  world  in  Indonesia  iscurrently  growing  rapidly,  considering  that  it  has entered  the  era  of  globalization  so  that  the  business  world  isrequired to develop rapidly. Consumers prioritize product quality, affordable prices and the company's advertisementsare not excessive. Creating purchase satisfaction is a challenge for entrepreneurs because a buyer is now increasinglycritical in choosing the type of product and must match his expectations. The purpose of this study is to determine:Analysis  of  the  Effect  of  Product  Quality, Price  and  Advertising  on  Purchase  Satisfaction  at  PT.  Askotama  IntiNusantara.“The sampling technique used in this study the author uses the Random Sampling technique (Randomlyon All  Consumers) where  each member of the  population has the  same opportunity  to be  selected as  the overallsample, but the sample in this study is the  entire population that is sampled .“The results obtained that partially andsimultaneously there is a positive and significant influence between Product Quality, Price, Advertising on Purchase Satisfaction.

scholarly journals The influence of Green Marketing on Decision Purchasing Organic Products with Interests of Buying as an Intervening Variable at Manado City, Indonesia

2018 ◽  
Vol 6 (5) ◽  
Author(s):  
Allen Ch Manongko ◽  
Joseph Kambey
Keyword(s):  
Significant Influence ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Green Marketing ◽  
Survey Method ◽  
Purchase Decision ◽  
Confirmatory Factor ◽  
Organic Products ◽  
Research Population

This research attempts to test and analyze the  influence of green marketing on the customers’ decision to buy organic product with the interest to buy as an intervening variable. This is an explanatory research with quantitative method and survey method. The modelling refer to the theories of marketing mix and planned behaviour. The research population are customers who buy organic products at the supermarket or modern market in Manado city, Indonesia. The samples are 120 respondents. The sampling was conducted by purposive sampling technique and data analysis techinique. It also involves confirmatory factor analysis and path analysis, with  SPSS 18 application. The result shows following facts: green marketing does not have direct and significant influence on customers’ buying attitude; green marketing does not have direct and significant influence on customers’ purchase decision;  buying interest has direct and significant influence on the customers’ decision; green marketing does not have direct and significant influence on customers’  decision with buying interest as the intervening variable.

PENGARUH KEPUASAN KERJA DAN KOMPETENSI TERHADAP KINERJA KARYAWAN PERUSAHAAN AIRNAV INDONESIA

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Nuridin Nurudin ◽  
Yuli Anggraini S
Keyword(s):  
Random Sampling ◽  
Employee Performance ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Work Satisfaction ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Main Determinants ◽  
A Company

<em>One of the main determinants that influence the success rate of a company is employee performance. Efforts to improve employee performance, including by pay attention to work satisfaction and competence. This research was aimed to determine the effect of work satisfaction and competence to employees performance of AirNav Indonesia company. The population in this research were employess of AirNav Indonesia company at financial department were amounted to 387 people. The sample in this study were amounted to 80 employees using Slovin formula with random sampling technique. The method of data technique which used in the research was using multiple linear regression analysis, coefficient of determination and hypothesis test. Before being analyzed the instrument test was carried out. The results of this research can be known that work satisfaction and competence have a positive and significant influence to employees performance of AirNav Indonesia company.</em>

scholarly journals Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Pembelian Dan Kepuasan Pelanggan Kedai Kopi Kimteng di Pekanbaru

2020 ◽  
Vol 4 (1) ◽  
pp. 10-24
Author(s):  
Adhi Nurcahyo Achmad ◽  
Samsir Samsir ◽  
Yulia Efni
Keyword(s):  
Customer Satisfaction ◽  
Significant Influence ◽  
Structural Equation ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Marketing Mix ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Modeling Analysis

This study aims to see and determine the direct effect of the marketing mix on purchasing decisions and customer satisfaction. Research site at the Kimteng coffee shop Pekanbaru. The population in this study were all customers who made repeat purchases at the Kimteng coffee shop Pekanbaru. The sampling technique used was non-probability sampling using the simple random sampling method, because the sampling of members from the population was done randomly without paying attention to the strata in the population. Determining the number of samples 5 times the number of variable indicators as many as 30 are used. Thus, the number of samples to be studied in this study was 150 people. In this study, researchers will use SEM (Structural Equation Modeling) analysis. The results of this study indicate that there is a positive and significant influence between the marketing mix on purchasing decisions and there is a positive and significant influence between the marketing mix and purchasing decisions on customer satisfaction. Purchasing decisions are able to positively and significantly mediate between marketing strategies and customer satisfaction.

scholarly journals Hubungan antara Promosi dengan Pengambilan Keputusan Peserta Didik untuk Mengikuti Bimbingan Belajar di BBC

2018 ◽  
Vol 1 (1) ◽  
pp. 121
Author(s):  
Suci Junianti ◽  
Jamaris Jamaris ◽  
Vevi Sunarti
Keyword(s):  
Decision Making ◽  
Data Analysis ◽  
Data Collection ◽  
Random Sampling ◽  
Sampling Technique ◽  
Population Data ◽  
Entire Population ◽  
Stratified Random Sampling ◽  
Data Collection Tool ◽  
Guidance Study

This study aims to see whether there is a relationship between promotion and decision making learners in following the tutoring in BBC Limbanang Kecamatan Suliki Kabupaten Lima Puluh Kota. This type of research is correlational. The population in this study is the citizens learn BBC learning guidance. Sampling technique in this research is stratified random sampling from entire population. Data collection techniques used are questionnaires, while the data collection tool questionnaire. Technique of data analysis by using formula of percentage and product moment. From the results of the study showed that: promotion done by the guidance of learning in BBC less good so that decision to follow guidance study in BBC considered less good also by learners.

scholarly journals The New Semantics Suggested for the Marketing Mix by Millennials

2019 ◽  
Vol 8 (2S9) ◽  
pp. 141-144
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Random Sampling ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Capital City ◽  
Model Data ◽  
Fast Moving Consumer Goods ◽  
The City

This is an auxiliary study dealing with the 4 Ps of the Marketing Mix Model introduced by Robert F. Lauterborn. It focused on the comparative popularity of the components of the Marketing Mix among the contemporary consumers of fast moving consumer goods (FMCGs) produced by Unilever and Proctor and Gamble in the capital city of Islamabad, Pakistan. These two companies are two of the prominent multi-national companies providing products of day-to-day use in the country. This study sought to find out the most popular vocabulary to describe the components of the Marketing Mix among the consumers of FMCGs who are marketing graduates and thereby, revise, enhance and refurbish it to make it more relevant to the millennial perspective. The perspective of the consumers is important to gauge if the Lauterborn’s Model is still applicable to the modern consumers or if the consumers have other marketing priorities, which may differ from the model. Data were collected through a survey based on the random sampling technique from millennial consumers at five local universities in the city. Analysis of the data revealed useful information regarding the validity of the semantics in the presently accepted marketing mix. Findings of this study have the potential to assist marketing strategies, especially at the advertising departments of the leading FMCG chains Unilever and Proctor and Gamble. Results of this study may also be applied to marketing campaigns of similar prominent multi-national companies producing FMCGs in Pakistan, like Nestle, Reckitt Benckiser and the Coca Cola Company

scholarly journals THE EFFECT OF ENTREPRENEURSHIP EDUCATION AND FAMILY ENVIRONMENT ON INTERESTS ENTREPRENEURSHIP IN STUDENT OF THE FACULTY OF ECONOMICS, UNIVERSITY OF NGURAH RAI IN DENPASAR

2020 ◽  
Vol 1 (2) ◽  
pp. 158-166
Author(s):  
Ni Kadek Purnamawati ◽  
Ade Maharini Adiandari ◽  
Nyoman Dwika Ayu Amrita ◽  
Luh Putu Virra Indah Perdanawati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Family Environment ◽  
Significant Influence ◽  
Random Sampling ◽  
Sampling Method ◽  
Sampling Technique ◽  
Entrepreneurship Education ◽  
Simple Random Sampling ◽  
The Family

This study aims to determine the effect of entrepreneurship education and family environment partially and simultaneously on the interest in entrepreneur in student of the Faculty of Economics, University of Ngurah Rai in Denpasar. The number of samples is determined by the Probability Sampling technique using the Simple Random Sampling method of 75 students in the sixth semester of the Faculty of Economics, University of Ngurah Rai in Denpasar. Analyzed by classical assumption, multiple linear regression analys, determination analys, simultaneous significant test (F-test) and partial significant test (T-test). The results showed that there was a positive and significant influence partially or simultaneously between entrepreneur education and the family environment towards the interest in entrepreneurship in students of the Faculty of Economics, University of Ngurah Rai in Denpasar.

Pengaruh Promosi dan Kualitas Layanan terhadap Minat Masyarakat Membayar Zakat

2020 ◽  
Vol 3 (2) ◽  
pp. 126-135
Author(s):  
Erdani Murdani Nur
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Significant Influence ◽  
Random Sampling ◽  
Field Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Analysis Technique ◽  
Collection Methods

Zakat is one of the pillars of Islam that every capable Muslim must do. One of the institutions that manage zakat funds is the National Zakat Agency (BAZNAS). This study aims to partially and simultaneously examine the effect of promotion and service quality on people's interest in paying zakat through BAZNAS, Indragiri Hilir Regency. This type of research is field research. The data used in this study were primary and secondary. 87 Respondents in this study were Muzakki in BAZNAS Indragiri Hilir Regency. The sampling technique used was simple random sampling. The data collection methods were questionnaires, interviews, and documentation. The data analysis technique partially used the t-test and simultaneously used the Anova test. The results showed that either partially or simultaneously, promotion and service quality had a significant influence on people's interest in paying zakat in BAZNAS, Indragiri Hilir Regency.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

2020 ◽  
Vol 5 (2) ◽  
pp. 27-36
Author(s):  
Djupiansyah Ganie
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Location Factor ◽  
Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

scholarly journals UPAYA MENINGKATKAN KEPUASAN WISATAWAN MELALUI THE ATTRACTION OF TOUR DI TJP SERATOUR

2016 ◽  
Vol 6 (1) ◽  
pp. 995
Author(s):  
Oce Ridwanudin ◽  
Nugraha Adi Saputra
Keyword(s):  
Regression Analysis ◽  
Random Sampling ◽  
Sampling Technique ◽  
Cross Sectional ◽  
Systematic Random Sampling ◽  
Tourist Satisfaction ◽  
Analysis Technique ◽  
Travel Services ◽  
One Year ◽  
A Company

The attraction of tourists to use the tour affecting travel services until they feel the satisfaction or dissatisfaction as a result of the products and services provided to tourists by a company providing travel services. This research was conducted with the aim to describe the attraction of the tour at the TJP Seratour, tourist satisfaction and the influence of the attraction of the tour to tourist satisfaction. The population in this study is the tourists who use the services of a travel in Seratour TJP 100 respondents. The method used is descriptive and verification with research time of less than one year (cross-sectional method). The sampling technique used is systematic random sampling. The data analysis technique used is the technique of multiple regression analysis. Hasi This study shows that the highest impact on the attraction of the tour is the variable sub lowest access and influence is convenience. Simultaneously te attraction of the tour to have a significant impact on tourist satisfaction, the same thing happens to the partial test, which occurred a significant influence between the attraction of the tour to tourist satisfaction.

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