Listening to the voice of the customer is the key to QVC's success

2004 ◽  
Vol 24 (1) ◽  
pp. 3-11
Author(s):  
Anne Schwarz
Keyword(s):  
The Voice ◽  
Voice Of The Customer

scholarly journals World Café method integrated with QFD for obtaining the Voice of the Customer

Production ◽  
2018 ◽  
Vol 28 (0) ◽  
Author(s):  
Jair Gustavo de Mello Torres ◽  
Pedro Luiz de Oliveira Costa Neto
Keyword(s):  
World Cafe ◽  
The Voice ◽  
Voice Of The Customer

Voice of the Customer Oriented New Product Synthesis Over Knowledge Graphs

2018 ◽  
Author(s):  
Feiwei Qin ◽  
Hairui Xu ◽  
Weicheng Zhang ◽  
Lin Yuan ◽  
Ming Li ◽  
...  
Keyword(s):  
Language Processing ◽  
Online Shopping ◽  
Specific Aspect ◽  
Product Reviews ◽  
Product Knowledge ◽  
Online Data ◽  
Challenges And Opportunities ◽  
Knowledge Graphs ◽  
The Voice ◽  
Voice Of The Customer

The online shopping has been much easier and popular, and meanwhile brings new challenges and opportunities to the field of product design and marketing sale. On one hand, product manufacturers find it challenging to produce new popularly accepted products to meet the customers’ needs; on the other hand, end customers usually feel it difficult to buy ideal goods that they really want, even if navigating a huge amount of commodities. There are indeed a ‘communication gap’ between the customers and manufacturers. As an effort to partially resolve the issue, this paper proposes a novel product synthesis approach from ‘voice of the customer’ over product knowledge graphs. Here the voice of customers mainly refer to the buyers’ product reviews from online shopping platforms or blogs, while the product knowledge graph is constructed containing professional hierarchical product knowledge on its properties based on ontological models. Using the technologies of natural language processing, we first extract the customs’ polarities on each specific aspect of a product, which are then transited to design requirements on the product’s design components. Based on the requirement extractions, and the pre-built product knowledge, semantic web and reasoning techniques are utilized to synthesize a novel product that meets more customer needs. Typical case studies on mobile phones from raw online data demonstrate the proposed approach’s performance.

QFD: Echoing the Voice of the Customer

1991 ◽  
Vol 70 (2) ◽  
pp. 18-32 ◽  
Author(s):  
Patrick G. Brown
Keyword(s):  
The Voice ◽  
Voice Of The Customer

Listening to the voice of the customer

2010 ◽  
pp. 242-257
Author(s):  
Sam Schauerman ◽  
Donna Manno ◽  
Burt Peachy
Keyword(s):  
The Voice ◽  
Voice Of The Customer

Defining network capabilities using the voice of the customer

1994 ◽  
Vol 12 (2) ◽  
pp. 228-233 ◽  
Author(s):  
P.G. Brown ◽  
P.V. Harrington
Keyword(s):  
The Voice ◽  
Voice Of The Customer

Design in robotics based in the voice of the customer of household robots

2016 ◽  
Vol 79 ◽  
pp. 99-107 ◽  
Author(s):  
Rafael Mateo Ferrús ◽  
Manuel Domínguez Somonte
Keyword(s):  
The Voice ◽  
Voice Of The Customer

An approach for capturing the Voice of the Customer based on Virtual Prototyping

2012 ◽  
Vol 24 (5) ◽  
pp. 887-903 ◽  
Author(s):  
Marina Carulli ◽  
Monica Bordegoni ◽  
Umberto Cugini
Keyword(s):  
Virtual Prototyping ◽  
The Voice ◽  
Voice Of The Customer

Using Quality Function Deployment to Capture the Voice of the Customer and Translate It into the Voice of the Provider

1999 ◽  
Vol 25 (6) ◽  
pp. 300-315 ◽  
Author(s):  
Edward Chaplin ◽  
Marilyn Bailey ◽  
Ray Crosby ◽  
Donna Gorman ◽  
Xenia Holland ◽  
...  
Keyword(s):  
Quality Function Deployment ◽  
Quality Function ◽  
The Voice ◽  
Voice Of The Customer
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