Voters' voting intention: The salience of celebrity endorsement—Evidence from Ghana

Journal of Public Affairs ◽

10.1002/pa.2803 ◽

2021 ◽

Author(s):

Vincent Ekow Arkorful ◽

Benjamin Kweku Lugu ◽

Evans Tetteh ◽

Vincent Ansah Arkorful

Keyword(s):

Celebrity Endorsement

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Celebrity Endorsement in India An Effective Tool of Sales Promotion

Indian Journal Of Applied Research ◽

10.15373/2249555x/jun2012/63 ◽

2011 ◽

Vol 1 (9) ◽

pp. 172-176

Author(s):

Piyush Shah ◽

◽

Dr. N C Pahariya Dr. N C Pahariya

Keyword(s):

Sales Promotion ◽

Celebrity Endorsement

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SHOOTING WITH THE E-STARS: CELEBRITY ENDORSEMENT ON BUILDING AUTHENTICITY MEANINGS FOR ETHNIC FASHION BRANDS

Global Fashion Management Conference ◽

10.15444/gfmc2019.07.01.04 ◽

2019 ◽

Vol 2019 ◽

pp. 701-704

Author(s):

Elena Chatzopoulou ◽

Keyword(s):

Celebrity Endorsement

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Self-enhancing or self-deprecating: How can celebrity endorsement enhance the marketing effectiveness of advertisements in social media

Acta Psychologica Sinica ◽

10.3724/sp.j.1041.2018.00907 ◽

2018 ◽

Vol 50 (8) ◽

pp. 907

Keyword(s):

Social Media ◽

Celebrity Endorsement ◽

Marketing Effectiveness

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Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building

SSRN Electronic Journal ◽

10.2139/ssrn.1203322 ◽

2007 ◽

Author(s):

Dinesh Kumar Gupta

Keyword(s):

Celebrity Endorsement ◽

Brand Building ◽

Buying Behaviour

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The Use of Celebrity Endorsement in Social Media Advertising and its Impact on Online Consumers’ Behavior: the Lebanese Scenario

2020 The 4th International Conference on E-commerce, E-Business and E-Government ◽

10.1145/3409929.3409930 ◽

2020 ◽

Author(s):

Lina Shouman

Keyword(s):

Social Media ◽

Celebrity Endorsement ◽

Online Consumers ◽

Social Media Advertising

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Just beautiful people holding a bottle: the driving forces behind South Korea’s love of celebrity endorsement

Celebrity Studies ◽

10.1080/19392397.2016.1272860 ◽

2017 ◽

Vol 8 (1) ◽

pp. 128-135 ◽

Author(s):

James Turnbull

Keyword(s):

Driving Forces ◽

Celebrity Endorsement

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Innovative celebrity endorsement and consumer purchase

Journal of Contemporary Issues in Business and Government ◽

10.47750/cibg.2020.26.02.095 ◽

2021 ◽

Vol 26 (02) ◽

Keyword(s):

Celebrity Endorsement

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A research on youth opinion towards celebrity endorsement: With special reference to Delhi region

Pranjana The Journal of Management Awareness ◽

10.5958/0974-0945.2020.00004.7 ◽

2020 ◽

Vol 23 (1) ◽

pp. 30-44

Author(s):

Seema Girdhar ◽

M K Jha

Keyword(s):

Special Reference ◽

Celebrity Endorsement

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Impact of celebrity endorsement on consumer buying behavior of “Elephant house Cream Soda”

SSRN Electronic Journal ◽

10.2139/ssrn.3855760 ◽

2020 ◽

Author(s):

Nipuna Dissanayaka

Keyword(s):

Celebrity Endorsement ◽

Buying Behavior ◽

Consumer Buying Behavior

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Celebrity Endorsement: Solving the Destination Marketing Puzzle: An Indian Perspective

Evolving Paradigms in Tourism and Hospitality in Developing Countries ◽

10.1201/b22319-25 ◽

2018 ◽

pp. 285-310

Keyword(s):

Destination Marketing ◽

Celebrity Endorsement ◽

Indian Perspective

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