Global Fashion Management Conference
Latest Publications

TOTAL DOCUMENTS

1796

(FIVE YEARS 471)

H-INDEX

(FIVE YEARS 1)

Published By Global Alliance Of Marketing And Management Associations

2288-825x

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

ANALYSIS OF CSR-RELATED PR ACTIVITIES OF LUXURY FASHION BRANDS USING THE WORD2VEC: DIFFERENCES BETWEEN TRADITIONAL AND NEW LUXURY BRANDS

Global Fashion Management Conference ◽

10.15444/gfmc2021.05.04.02 ◽

2021 ◽

pp. 333-337

Author(s):

Jung Eun Kwon ◽

◽

Jongdae Kim ◽

Sang-Hoon Kim

Keyword(s):

Luxury Brands

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THE SOCIAL ROLE OF VOICE ASSISTANTS AS SERVANT VERSUS PARTNER: WILL AUTONOMY MATTER IN BUILDING A TRUSTFUL RELATIONSHIP?

Global Fashion Management Conference ◽

10.15444/gfmc2021.05.03.03 ◽

2021 ◽

pp. 324-325

Author(s):

Jennifer Huh ◽

◽

Claire Whang ◽

Hye-Young Kim

Keyword(s):

Social Role ◽

The Social

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A STUDY ON THE FACTORS AFFECTING VIRTUAL FITTING ROOM USAGE INTENTION: AN APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL

Global Fashion Management Conference ◽

10.15444/gfmc2021.05.03.01 ◽

2021 ◽

pp. 317-317

Author(s):

Yanan Wang ◽

◽

Min Jung Kang ◽

Wenkun Zhang

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Factors Affecting ◽

Acceptance Model

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WILL FASHIONISTAS PURCHASE ETHICAL FASHION? INVESTIGATING HOW THEY FORM ATTITUDES AND PURCHASE INTENTIONS TOWARDS ETHICAL FASHION

Global Fashion Management Conference ◽

10.15444/gfmc2021.01.04.02 ◽

2021 ◽

pp. 55-56

Author(s):

Su Yun Bae ◽

◽

Ruoh-Nan Yan

Keyword(s):

Purchase Intentions

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ATTRIBUTES OF DIGITAL FASHION SHOW AND LUXURY BRAND EQUITY AND PURCHASE INTENTION

Global Fashion Management Conference ◽

10.15444/gfmc2021.01.01.03 ◽

2021 ◽

pp. 27-27

Author(s):

Hyesu Yun ◽

◽

Sang Jin Kim ◽

Eunju Ko

Keyword(s):

Brand Equity ◽

Purchase Intention ◽

Luxury Brand

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CONSUMERS PERCEPTION OF COUNTERFEIT LUXURY BRANDS: THE IMPACT OF THE NEW LUXURY BRANDS IN THE MARKET

Global Fashion Management Conference ◽

10.15444/gfmc2021.04.03.04 ◽

2021 ◽

pp. 257-258

Author(s):

Paula Rodrigues ◽

◽

Catarina Correia ◽

Ana Sousa

Keyword(s):

Luxury Brands ◽

The Impact

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DOES CONSUMERS’ ONLINE ENGAGEMENT MODERATE THE RELATIONSHIP BETWEEN THE POWER OF STAR DESIGNER AND THE LUXURY BRAND DESIRABILITY?

Global Fashion Management Conference ◽

10.15444/gfmc2021.05.02.01 ◽

2021 ◽

pp. 295-299

Author(s):

David Hach Soeur ◽

◽

Anwar Sadat Shimul ◽

Ian Phau

Keyword(s):

Luxury Brand ◽

Online Engagement ◽

The Relationship

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Effects of Experiential Quality and MZ Generation's Brand Engagement on Experience Value Creation: Analysis of Psychological Process in the Experience-based Subscription Economy Platform

Global Fashion Management Conference ◽

10.15444/gfmc2021.02.05.01 ◽

2021 ◽

pp. 122-123

Author(s):

Myoung-a An ◽

◽

Sang-Lin Han

Keyword(s):

Value Creation ◽

Psychological Process ◽

Brand Engagement ◽

Experiential Quality

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THE FRONTSTAGE AND BACKSTAGE PERCEPTIONS OF FASHION LUXURY BRANDS BY CONSUMERS AND DESIGNERS

Global Fashion Management Conference ◽

10.15444/gfmc2021.04.02.02 ◽

2021 ◽

pp. 236-236

Author(s):

Yael Pedro ◽

◽

Enav Friedmann

Keyword(s):

Luxury Brands

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FASHION BRANDS’ SUSTAINABILITY IN THE ITALIAN MARKET: AN ANALYSIS OF CONSUMERS’ PERCEPTIONS

Global Fashion Management Conference ◽

10.15444/gfmc2021.07.04.05 ◽

2021 ◽

pp. 428-429

Author(s):

Luca Buccoliero ◽

◽

Elena Bellio ◽

Ginevra Nicolis Di Robilant

Keyword(s):

Italian Market

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Global Fashion Management ConferenceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Global Alliance Of Marketing And Management Associations

ANALYSIS OF CSR-RELATED PR ACTIVITIES OF LUXURY FASHION BRANDS USING THE WORD2VEC: DIFFERENCES BETWEEN TRADITIONAL AND NEW LUXURY BRANDS

THE SOCIAL ROLE OF VOICE ASSISTANTS AS SERVANT VERSUS PARTNER: WILL AUTONOMY MATTER IN BUILDING A TRUSTFUL RELATIONSHIP?

A STUDY ON THE FACTORS AFFECTING VIRTUAL FITTING ROOM USAGE INTENTION: AN APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL

WILL FASHIONISTAS PURCHASE ETHICAL FASHION? INVESTIGATING HOW THEY FORM ATTITUDES AND PURCHASE INTENTIONS TOWARDS ETHICAL FASHION

ATTRIBUTES OF DIGITAL FASHION SHOW AND LUXURY BRAND EQUITY AND PURCHASE INTENTION

CONSUMERS PERCEPTION OF COUNTERFEIT LUXURY BRANDS: THE IMPACT OF THE NEW LUXURY BRANDS IN THE MARKET

DOES CONSUMERS’ ONLINE ENGAGEMENT MODERATE THE RELATIONSHIP BETWEEN THE POWER OF STAR DESIGNER AND THE LUXURY BRAND DESIRABILITY?

Effects of Experiential Quality and MZ Generation's Brand Engagement on Experience Value Creation: Analysis of Psychological Process in the Experience-based Subscription Economy Platform

THE FRONTSTAGE AND BACKSTAGE PERCEPTIONS OF FASHION LUXURY BRANDS BY CONSUMERS AND DESIGNERS

FASHION BRANDS’ SUSTAINABILITY IN THE ITALIAN MARKET: AN ANALYSIS OF CONSUMERS’ PERCEPTIONS

Global Fashion Management Conference
Latest Publications