Global Fashion Management Conference
Latest Publications

TOTAL DOCUMENTS

1796

(FIVE YEARS 703)

H-INDEX

2

(FIVE YEARS 1)

Published By Global Alliance Of Marketing And Management Associations

2288-825x

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

WILL FASHIONISTAS PURCHASE ETHICAL FASHION? INVESTIGATING HOW THEY FORM ATTITUDES AND PURCHASE INTENTIONS TOWARDS ETHICAL FASHION

Global Fashion Management Conference ◽

10.15444/gfmc2021.01.04.02 ◽

2021 ◽

pp. 55-56

Author(s):

Su Yun Bae ◽

◽

Ruoh-Nan Yan

Keyword(s):

Purchase Intentions

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ATTRIBUTES OF DIGITAL FASHION SHOW AND LUXURY BRAND EQUITY AND PURCHASE INTENTION

Global Fashion Management Conference ◽

10.15444/gfmc2021.01.01.03 ◽

2021 ◽

pp. 27-27

Author(s):

Hyesu Yun ◽

◽

Sang Jin Kim ◽

Eunju Ko

Keyword(s):

Brand Equity ◽

Purchase Intention ◽

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CONSUMERS PERCEPTION OF COUNTERFEIT LUXURY BRANDS: THE IMPACT OF THE NEW LUXURY BRANDS IN THE MARKET

Global Fashion Management Conference ◽

10.15444/gfmc2021.04.03.04 ◽

2021 ◽

pp. 257-258

Author(s):

Paula Rodrigues ◽

◽

Catarina Correia ◽

Ana Sousa

Keyword(s):

Luxury Brands ◽

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DOES CONSUMERS’ ONLINE ENGAGEMENT MODERATE THE RELATIONSHIP BETWEEN THE POWER OF STAR DESIGNER AND THE LUXURY BRAND DESIRABILITY?

Global Fashion Management Conference ◽

10.15444/gfmc2021.05.02.01 ◽

2021 ◽

pp. 295-299

Author(s):

David Hach Soeur ◽

◽

Anwar Sadat Shimul ◽

Ian Phau

Keyword(s):

Luxury Brand ◽

Online Engagement ◽

The Relationship

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Effects of Experiential Quality and MZ Generation's Brand Engagement on Experience Value Creation: Analysis of Psychological Process in the Experience-based Subscription Economy Platform

Global Fashion Management Conference ◽

10.15444/gfmc2021.02.05.01 ◽

2021 ◽

pp. 122-123

Author(s):

Myoung-a An ◽

◽

Sang-Lin Han

Keyword(s):

Value Creation ◽

Psychological Process ◽

Brand Engagement ◽

Experiential Quality

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THE FRONTSTAGE AND BACKSTAGE PERCEPTIONS OF FASHION LUXURY BRANDS BY CONSUMERS AND DESIGNERS

Global Fashion Management Conference ◽

10.15444/gfmc2021.04.02.02 ◽

2021 ◽

pp. 236-236

Author(s):

Yael Pedro ◽

◽

Enav Friedmann

Keyword(s):

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FASHION BRANDS’ SUSTAINABILITY IN THE ITALIAN MARKET: AN ANALYSIS OF CONSUMERS’ PERCEPTIONS

Global Fashion Management Conference ◽

10.15444/gfmc2021.07.04.05 ◽

2021 ◽

pp. 428-429

Author(s):

Luca Buccoliero ◽

◽

Elena Bellio ◽

Ginevra Nicolis Di Robilant

Keyword(s):

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I FEEL MYSELF AS MORE MALLEABLE: THE EFFECT OF AUGMENTED REALITY TRY-ON SERVICE ON MALLEABLE SELF AND SELF-BRAND CONNECTION

Global Fashion Management Conference ◽

10.15444/gfmc2021.05.02.05 ◽

2021 ◽

pp. 311-316

Author(s):

Terry Kim ◽

◽

Hyunjoo Im

Keyword(s):

Augmented Reality

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DAVID AND GOLIATH: WHEN AND WHY MICRO-INFLUENCERS ARE MORE PERSUASIVE THAN MEGA-INFLUENCERS

Global Fashion Management Conference ◽

10.15444/gfmc2021.05.01.04 ◽

2021 ◽

pp. 294-294

Author(s):

Jiwoon Park ◽

◽

Ji Min Lee ◽

Vikki Yiqi Xiong

Keyword(s):

David And Goliath

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FACTORS AFFECTING THE DEMAND FOR CHINESE SUPER LEAGUE

Global Fashion Management Conference ◽

10.15444/gfmc2021.06.04.02 ◽

2021 ◽

pp. 379-379

Author(s):

Shanshan Li ◽

◽

Kihan Kim

Keyword(s):

Factors Affecting ◽

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