Global Fashion Management Conference
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Published By Global Alliance Of Marketing And Management Associations

2288-825x
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

ANALYSIS OF CSR-RELATED PR ACTIVITIES OF LUXURY FASHION BRANDS USING THE WORD2VEC: DIFFERENCES BETWEEN TRADITIONAL AND NEW LUXURY BRANDS

2021 ◽  
pp. 333-337
Author(s):  
Jung Eun Kwon ◽  
◽  
Jongdae Kim ◽  
Sang-Hoon Kim
Keyword(s):  
Luxury Brands

THE SOCIAL ROLE OF VOICE ASSISTANTS AS SERVANT VERSUS PARTNER: WILL AUTONOMY MATTER IN BUILDING A TRUSTFUL RELATIONSHIP?

2021 ◽  
pp. 324-325
Author(s):  
Jennifer Huh ◽  
◽  
Claire Whang ◽  
Hye-Young Kim
Keyword(s):  
Social Role ◽  
The Social

ATTRIBUTES OF DIGITAL FASHION SHOW AND LUXURY BRAND EQUITY AND PURCHASE INTENTION

2021 ◽  
pp. 27-27
Author(s):  
Hyesu Yun ◽  
◽  
Sang Jin Kim ◽  
Eunju Ko
Keyword(s):  
Brand Equity ◽  
Purchase Intention ◽  
Luxury Brand

CONSUMERS PERCEPTION OF COUNTERFEIT LUXURY BRANDS: THE IMPACT OF THE NEW LUXURY BRANDS IN THE MARKET

2021 ◽  
pp. 257-258
Author(s):  
Paula Rodrigues ◽  
◽  
Catarina Correia ◽  
Ana Sousa
Keyword(s):  
Luxury Brands ◽  
The Impact

DOES CONSUMERS’ ONLINE ENGAGEMENT MODERATE THE RELATIONSHIP BETWEEN THE POWER OF STAR DESIGNER AND THE LUXURY BRAND DESIRABILITY?

2021 ◽  
pp. 295-299
Author(s):  
David Hach Soeur ◽  
◽  
Anwar Sadat Shimul ◽  
Ian Phau
Keyword(s):  
Luxury Brand ◽  
Online Engagement ◽  
The Relationship

THE FRONTSTAGE AND BACKSTAGE PERCEPTIONS OF FASHION LUXURY BRANDS BY CONSUMERS AND DESIGNERS

2021 ◽  
pp. 236-236
Author(s):  
Yael Pedro ◽  
◽  
Enav Friedmann
Keyword(s):  
Luxury Brands

FASHION BRANDS’ SUSTAINABILITY IN THE ITALIAN MARKET: AN ANALYSIS OF CONSUMERS’ PERCEPTIONS

2021 ◽  
pp. 428-429
Author(s):  
Luca Buccoliero ◽  
◽  
Elena Bellio ◽  
Ginevra Nicolis Di Robilant
Keyword(s):  
Italian Market
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