Information Spreading in Social Network Through Explosive Percolation Theory

Author(s):  
Xiaoxia Zhu ◽  
Jiaxin Song ◽  
Jianfang Meng ◽  
Jia Liu
2012 ◽  
Vol 1 (1) ◽  
Author(s):  
Luca Maria Aiello ◽  
Alain Barrat ◽  
Ciro Cattuto ◽  
Rossano Schifanella ◽  
Giancarlo Ruffo

2015 ◽  
Vol 64 (5) ◽  
pp. 050501
Author(s):  
Wang Jin-Long ◽  
Liu Fang-Ai ◽  
Zhu Zhen-Fang

2014 ◽  
Vol 63 (18) ◽  
pp. 180501
Author(s):  
Wang Chao ◽  
Liu Cheng-Yuan ◽  
Hu Yuan-Ping ◽  
Liu Zhi-Hong ◽  
Ma Jian-Feng

2015 ◽  
Vol 64 (4) ◽  
pp. 044502
Author(s):  
Wang Xiao-Juan ◽  
Song Mei ◽  
Guo Shi-Ze ◽  
Yang Zi-Long

2017 ◽  
Vol 75 ◽  
pp. 67-76 ◽  
Author(s):  
Chengeng Ou ◽  
Xiaolong Jin ◽  
Yuanzhuo Wang ◽  
Xueqi Cheng

Author(s):  
T. Erez ◽  
S. Moldovan ◽  
Soloman

Many new products fail, despite preliminary market surveys having determined considerable potential market share. This effect is too systematic to be attributed to bad luck. We suggest an explanation by presenting a new percolation theory model for product propagation, where agents interact over a social network. In our model, agents who do not adopt the product spread negative word of mouth to their neighbors, and so their neighborhood becomes less susceptible to the product. The result is a dramatic increase in the percolation threshold. When the effect of negative word of mouth is strong enough, it is shown to block any product from spreading to a significant fraction of the network. So, rather then being rejected by a large fraction of the agents, the product gets blocked by the rejection of a negligible fraction of the potential market. The rest of the potential buyers do not adopt the product because they are never exposed to it: the negative word of mouth spread by initial rejectors suffocates the diffusion by negatively affecting the immediate neighborhood of the propagation front.


2018 ◽  
Vol 18 (5) ◽  

This paper aims to take a deeper look into the influence that social network factors, specifically word of mouth, have on donations decisions. It assumes that people tend to take donation decisions more often when there is some “social pressure” towards them, rather that when they are faced with the same case that requires donation, but privately. The whole study is going to be conducted in the focus of the social percolation theory. This study is expected to be of help, based on an innovative technology, to all the donations initiators including private and public charity institutions.


2013 ◽  
Vol 44 (2) ◽  
pp. 22
Author(s):  
ALAN ROCKOFF
Keyword(s):  

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