Power Shift: Analyzing the Changing Role of Public Relations in the Marketing Mix

2022 ◽  
pp. 37-63
Author(s):  
Ligia A. Trejo
Keyword(s):  
Public Relations ◽  
Marketing Mix ◽  
Power Shift ◽  
Changing Role

The changing role of public relations in business firms

1978 ◽  
Vol 4 (2) ◽  
pp. 40-45 ◽  
Author(s):  
Richard W. Skinner ◽  
William L. Shanklin
Keyword(s):  
Public Relations ◽  
Changing Role

The changing role of the dental dean

1969 ◽  
Vol 33 (3) ◽  
pp. 355-360
Author(s):  
JA DiBiaggio
Keyword(s):  
Changing Role

The changing role of school psychology in Pennsylvania

1993 ◽  
Author(s):  
Paul Lowery ◽  
Joseph Kovaleski
Keyword(s):  
School Psychology ◽  
Changing Role

The Changing Role of Lawyers in Construction

1997 ◽  
Vol 13 (5) ◽  
pp. 3-4
Author(s):  
Robert J. Smith
Keyword(s):  
Changing Role

Convergence of Corporate Governance Models

2004 ◽  
pp. 129-140 ◽  
Author(s):  
M. Tretyakov
Keyword(s):  
Corporate Governance ◽  
Institutional Environment ◽  
Driving Forces ◽  
Commodity Markets ◽  
Legal Systems ◽  
National Institutions ◽  
Governance Models ◽  
Changing Role

The article focuses on the analysis of the process of convergence of outsider and insider models of corporate governance. Chief characteristics of basic and intermediate systems of corporate governance as well as the changing role of its main agents are under examination. Globalization of financial and commodity markets, convergence of legal systems, an open exchange of ideas and information are the driving forces of the convergence of basic systems of corporate governance. However the convergence does not imply the unification of institutional environment and national institutions of corporate governance.

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