Palgrave Studies of Marketing in Emerging Economies - Marketing Communications in Emerging Economies, Volume II
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TOTAL DOCUMENTS

(FIVE YEARS 12)

H-INDEX

(FIVE YEARS 0)

Published By Springer International Publishing

9783030813369, 9783030813376

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Marketing Communication Planning for SMEs in Emerging Markets

Palgrave Studies of Marketing in Emerging Economies - Marketing Communications in Emerging Economies, Volume II ◽

10.1007/978-3-030-81337-6_4 ◽

2022 ◽

pp. 65-92

Author(s):

Bright Senanu ◽

Thomas Anning-Dorson

Keyword(s):

Emerging Markets ◽

Marketing Communication ◽

Communication Planning

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Power Shift: Analyzing the Changing Role of Public Relations in the Marketing Mix

Palgrave Studies of Marketing in Emerging Economies - Marketing Communications in Emerging Economies, Volume II ◽

10.1007/978-3-030-81337-6_3 ◽

2022 ◽

pp. 37-63

Author(s):

Ligia A. Trejo

Keyword(s):

Public Relations ◽

Marketing Mix ◽

Power Shift ◽

Changing Role

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Using Social Media Communication to Enact Brand Purpose During a Global Health Pandemic

Palgrave Studies of Marketing in Emerging Economies - Marketing Communications in Emerging Economies, Volume II ◽

10.1007/978-3-030-81337-6_9 ◽

2022 ◽

pp. 199-222

Author(s):

Charmaine du Plessis

Keyword(s):

Social Media ◽

Global Health ◽

Media Communication ◽

Social Media Communication

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Communicating Corporate Social Responsibility Initiatives: A Focus on COVID-19

Palgrave Studies of Marketing in Emerging Economies - Marketing Communications in Emerging Economies, Volume II ◽

10.1007/978-3-030-81337-6_5 ◽

2022 ◽

pp. 93-123

Author(s):

Kojo Kakra Twum ◽

Richard Kwame Nimako

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Corporate Social

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Traditional and Contemporary Notions of Marketing Communications

Palgrave Studies of Marketing in Emerging Economies - Marketing Communications in Emerging Economies, Volume II ◽

10.1007/978-3-030-81337-6_2 ◽

2022 ◽

pp. 11-35

Author(s):

Genevieve Bosah

Keyword(s):

Marketing Communications

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Introduction to Marketing Communications in Emerging Economies: Conceptual Issues and Empirical Evidence

Palgrave Studies of Marketing in Emerging Economies - Marketing Communications in Emerging Economies, Volume II ◽

10.1007/978-3-030-81337-6_1 ◽

2022 ◽

pp. 1-9

Author(s):

Thomas Anning-Dorson ◽

Robert E. Hinson ◽

Stanley Coffie ◽

Genevieve Bosah ◽

Ibn Kailan Abdul-Hamid

Keyword(s):

Empirical Evidence ◽

Emerging Economies ◽

Marketing Communications

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Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications

Palgrave Studies of Marketing in Emerging Economies - Marketing Communications in Emerging Economies, Volume II ◽

10.1007/978-3-030-81337-6_11 ◽

2022 ◽

pp. 247-275

Author(s):

Fandy Tjiptono ◽

Ghazala Khan ◽

Ewe Soo Yeong

Keyword(s):

Social Media ◽

Communication Strategies ◽

Media Communication ◽

Use Of Social Media ◽

Social Media Communication

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Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries

Palgrave Studies of Marketing in Emerging Economies - Marketing Communications in Emerging Economies, Volume II ◽

10.1007/978-3-030-81337-6_10 ◽

2022 ◽

pp. 223-246

Author(s):

Kojo Kakra Twum ◽

Andrews Agya Yalley ◽

Kwamena Minta Nyarku ◽

Masud Ibrahim ◽

Godwyn Manful

Keyword(s):

Purchase Intentions ◽

Point Of Purchase

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Exploring Drivers of Performance in Advertising Firms in Ghana: A Perspective of Attribution Theory

Palgrave Studies of Marketing in Emerging Economies - Marketing Communications in Emerging Economies, Volume II ◽

10.1007/978-3-030-81337-6_8 ◽

2022 ◽

pp. 175-198

Author(s):

Henry Boateng ◽

Ibn Kailan Abdul-Hamid ◽

John Paul B. Kosiba ◽

Robert E. Hinson

Keyword(s):

Attribution Theory

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Perception of Marketing Communication Practice: Evidence from Rural and Community Banks

Palgrave Studies of Marketing in Emerging Economies - Marketing Communications in Emerging Economies, Volume II ◽

10.1007/978-3-030-81337-6_7 ◽

2022 ◽

pp. 141-173

Author(s):

Isaac Tandoh ◽

Nicholas Oppong Mensah ◽

Albert Anani-Bossman

Keyword(s):

Marketing Communication ◽

Community Banks ◽

Communication Practice

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Palgrave Studies of Marketing in Emerging Economies - Marketing Communications in Emerging Economies, Volume IILatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Marketing Communication Planning for SMEs in Emerging Markets

Power Shift: Analyzing the Changing Role of Public Relations in the Marketing Mix

Using Social Media Communication to Enact Brand Purpose During a Global Health Pandemic

Communicating Corporate Social Responsibility Initiatives: A Focus on COVID-19

Traditional and Contemporary Notions of Marketing Communications

Introduction to Marketing Communications in Emerging Economies: Conceptual Issues and Empirical Evidence

Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications

Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries

Exploring Drivers of Performance in Advertising Firms in Ghana: A Perspective of Attribution Theory

Perception of Marketing Communication Practice: Evidence from Rural and Community Banks

Palgrave Studies of Marketing in Emerging Economies - Marketing Communications in Emerging Economies, Volume II
Latest Publications